The Role of a Historic Silver Mining Legacy in Destination Management: A Generational Comparison

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F25%3AN0101084" target="_blank" >RIV/71226401:_____/25:N0101084 - isvavai.cz</a>

Výsledek na webu

<a href="https://irdo.si/irdo2025/referati.html" target="_blank" >https://irdo.si/irdo2025/referati.html</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Role of a Historic Silver Mining Legacy in Destination Management: A Generational Comparison

Popis výsledku v původním jazyce

This paper examines generational differences in the perception of Jihlava’s mining heritage and its relevance for contemporary tourism development. Situated in the Czech Republic, Jihlava is a historic city whose identity is closely tied to silver mining, particularly during the medieval period when it was one of the most important mining centres in Central Europe. Despite the historical significance of this legacy, its potential for tourism promotion and destination branding remains only partially realised in the city’s current strategic efforts. Drawing on data from a broader research project conducted among the city’s residents in 2024, the study focuses on two distinct age cohorts - adolescents and older adults - who represent contrasting stages of life experience and cultural memory. The analysis concentrates on selected survey responses that explore participants’ level of historical awareness, their personal engagement with the city’s mining narrative, and their attitudes toward the role this heritage could play in shaping Jihlava’s tourism offer and broader cultural image. The findings reveal that the mining heritage resonates more strongly with the older generation, who regard it as a meaningful component of local identity and a valuable tourism asset. In contrast, younger respondents appear less engaged with this historical narrative and more uncertain about its relevance for tourism promotion. These findings suggest that destination management efforts in historic cities may benefit from more nuanced, age-sensitive communication strategies that bridge generational perspectives while reinforcing cultural continuity.

Název v anglickém jazyce

The Role of a Historic Silver Mining Legacy in Destination Management: A Generational Comparison

Popis výsledku anglicky

This paper examines generational differences in the perception of Jihlava’s mining heritage and its relevance for contemporary tourism development. Situated in the Czech Republic, Jihlava is a historic city whose identity is closely tied to silver mining, particularly during the medieval period when it was one of the most important mining centres in Central Europe. Despite the historical significance of this legacy, its potential for tourism promotion and destination branding remains only partially realised in the city’s current strategic efforts. Drawing on data from a broader research project conducted among the city’s residents in 2024, the study focuses on two distinct age cohorts - adolescents and older adults - who represent contrasting stages of life experience and cultural memory. The analysis concentrates on selected survey responses that explore participants’ level of historical awareness, their personal engagement with the city’s mining narrative, and their attitudes toward the role this heritage could play in shaping Jihlava’s tourism offer and broader cultural image. The findings reveal that the mining heritage resonates more strongly with the older generation, who regard it as a meaningful component of local identity and a valuable tourism asset. In contrast, younger respondents appear less engaged with this historical narrative and more uncertain about its relevance for tourism promotion. These findings suggest that destination management efforts in historic cities may benefit from more nuanced, age-sensitive communication strategies that bridge generational perspectives while reinforcing cultural continuity.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50901 - Other social sciences

Projekt

<a href="/cs/project/DH23P03OVV057" target="_blank" >DH23P03OVV057: Historická důlní díla na Vysočině jako doklady vývoje společnosti a objekty kulturního dědictví</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

20th IRDO International Conference: Innovative, sustainable and socially responsible society 2025: Personal responsibility as a part of social responsibility and sustainability

ISBN

978-961-7141-11-5

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

nestránkováno

Název nakladatele

Institute for the Development of Social Responsibility (IRDO)

Místo vydání

Ljubljana

Místo konání akce

Maribor

Datum konání akce

11. 6. 2025

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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