Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F15%3A00000544" target="_blank" >RIV/75081431:_____/15:00000544 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1515/revecp-2015-0022" target="_blank" >http://dx.doi.org/10.1515/revecp-2015-0022</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/revecp-2015-0022" target="_blank" >10.1515/revecp-2015-0022</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization

Popis výsledku v původním jazyce

With regard to changes in the environment of tertiary education and tertiary educational systems, universities are now unlikely to succeed as 'separated closed' institutions that are unresponsive to their environment and stakeholders. Stakeholder analysis is considered as an important part of university management and marketing and universities have to take care of key stakeholder groups and build long term relationships with them. This paper focuses on the stakeholder analysis and adopts the stake-holder theory and analysis for the needs of the Czech market of tertiary education. This paper analyses results of the author's online questionnaire that provided the input for data analysis deploying basic descriptive analysis and first steps of stakeholderanalysis - identification, categorization and prioritization. Results of author's research show that there are only slight differences between public and private universities and their perspective concerning generic stakeholder groups of

Název v anglickém jazyce

Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization

Popis výsledku anglicky

With regard to changes in the environment of tertiary education and tertiary educational systems, universities are now unlikely to succeed as 'separated closed' institutions that are unresponsive to their environment and stakeholders. Stakeholder analysis is considered as an important part of university management and marketing and universities have to take care of key stakeholder groups and build long term relationships with them. This paper focuses on the stakeholder analysis and adopts the stake-holder theory and analysis for the needs of the Czech market of tertiary education. This paper analyses results of the author's online questionnaire that provided the input for data analysis deploying basic descriptive analysis and first steps of stakeholderanalysis - identification, categorization and prioritization. Results of author's research show that there are only slight differences between public and private universities and their perspective concerning generic stakeholder groups of

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Review of Economic Perspectives

ISSN

1213-2446

e-ISSN

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Svazek periodika

vol 15.

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

DE - Spolková republika Německo

Počet stran výsledku

22

Strana od-do

305-326

Kód UT WoS článku

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EID výsledku v databázi Scopus

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