Customer evaluation of loyalty programs in selected companies of the South Bohemian region
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F19%3A00001526" target="_blank" >RIV/75081431:_____/19:00001526 - isvavai.cz</a>
Výsledek na webu
<a href="http://dx.doi.org/10.1051/shsconf/20196101007" target="_blank" >http://dx.doi.org/10.1051/shsconf/20196101007</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1051/shsconf/20196101007" target="_blank" >10.1051/shsconf/20196101007</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Customer evaluation of loyalty programs in selected companies of the South Bohemian region
Popis výsledku v původním jazyce
Satisfied and constantly returning customers is a tremendous benefit for the business. There is also a well-thought loyalty program to help customers return. The aim of the article is to present preferences within the framework of possible tools used in loyalty programs and their comparison with what is actually offered to customers in the South Bohemian region. The attention is focused on younger and middle age customers, which is more open to new technologies and trends. The article is based on partial research outputs focusing on customer loyalty preferences. The data were obtained through a questionnaire survey (e-questionnaire) in 2018. The obtained data are evaluated using basic descriptive statistics. Also, there is the independent two-sample t-test used to average the mean values of two groups of data in terms of their determination of significant differences.
Název v anglickém jazyce
Customer evaluation of loyalty programs in selected companies of the South Bohemian region
Popis výsledku anglicky
Satisfied and constantly returning customers is a tremendous benefit for the business. There is also a well-thought loyalty program to help customers return. The aim of the article is to present preferences within the framework of possible tools used in loyalty programs and their comparison with what is actually offered to customers in the South Bohemian region. The attention is focused on younger and middle age customers, which is more open to new technologies and trends. The article is based on partial research outputs focusing on customer loyalty preferences. The data were obtained through a questionnaire survey (e-questionnaire) in 2018. The obtained data are evaluated using basic descriptive statistics. Also, there is the independent two-sample t-test used to average the mean values of two groups of data in terms of their determination of significant differences.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Ostatní
Rok uplatnění
2019
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Book Series: SHS Web Conferences, vol. 61.: Innovative Economic Symposium 2018 (IES2018): Milestones and Trends of World Economy
ISBN
9782759890637
ISSN
—
e-ISSN
—
Počet stran výsledku
8
Strana od-do
—
Název nakladatele
EDP Sciences
Místo vydání
Les Ulis, France
Místo konání akce
Beijing, PR China
Datum konání akce
8. 11. 2018
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000467727800007