Customer’s View and Experience with Loyalty Programs in the South Bohemia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00002002" target="_blank" >RIV/75081431:_____/20:00002002 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.shs-conferences.org/articles/shsconf/abs/2020/01/shsconf_ies_2019_01026/shsconf_ies_2019_01026.html" target="_blank" >https://www.shs-conferences.org/articles/shsconf/abs/2020/01/shsconf_ies_2019_01026/shsconf_ies_2019_01026.html</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Customer’s View and Experience with Loyalty Programs in the South Bohemia

Popis výsledku v původním jazyce

The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.

Název v anglickém jazyce

Customer’s View and Experience with Loyalty Programs in the South Bohemia

Popis výsledku anglicky

The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

<a href="/cs/project/TL01000349" target="_blank" >TL01000349: Stabilizace a rozvoj MSP ve venkovském prostoru</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)

ISBN

9782759890941

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

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Název nakladatele

EDP Sciences

Místo vydání

Les Ulis, Francie

Místo konání akce

České Budějovice, ČR

Datum konání akce

7. 11. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000648964700026