Innovation of business and marketing plan of growth strategy, business success and competitive advantage in exhibition industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00001853" target="_blank" >RIV/75081431:_____/20:00001853 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.scopus.com/record/display.uri?eid=2-s2.0-85088529383&origin=resultslist&sort=plf-f&src=s&st1=Innovation+of+business+and+marketing+plan+of+growth+strategy%2c+business+success+and+competitive+advantage+in+exhibition+industry&st2=&sid=06cb5f2b45" target="_blank" >https://www.scopus.com/record/display.uri?eid=2-s2.0-85088529383&origin=resultslist&sort=plf-f&src=s&st1=Innovation+of+business+and+marketing+plan+of+growth+strategy%2c+business+success+and+competitive+advantage+in+exhibition+industry&st2=&sid=06cb5f2b45</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17512/pjms.2020.21.2.30" target="_blank" >10.17512/pjms.2020.21.2.30</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Innovation of business and marketing plan of growth strategy, business success and competitive advantage in exhibition industry

Popis výsledku v původním jazyce

In today´s turbulent times, companies need to embrace new business models and paradigms of B2B marketers, learn from the mistakes of others and get inspired by new ways and innovative ideas, as innovations represent a source of a long-term profit, business success and competitive advantage. The aim of this contribution is to propose an effective business and marketing plan of the business and manufacturing holding companies Výstaviště České Budějovice in the Czech Republic with regard to the planned sales volume in quantitative and financial terms of long-term profit potential, business success and competitive advantage in the field of exhibitions in the Czech Republic. Scientific methods for obtaining information, data collection and results from the evaluation were analysis of identifying the phases of innovative marketing - selecting the area of interest of the marketing process, creating a “marketing gap” and suggesting of the way to link new ideas to original ones; method of secondary analysis of professional economic studies and written internal documents of the holding companies Výstaviště České Budějovice in the Czech Republic; formal interview in way of open questions with selected members of the management holdings Výstaviště České Budějovice in the Czech Republic and other. A specific hypothesis was proposed to verify the current change in the marketing concept that has an impact on the expansion of services portfolio, progress of an enterprise, support of production processes, and improvement of output values of economic indicators. The final output is the economic evaluation of the situation of the entrepreneurial entity the company Výstaviště České Budějovice in Czech Republic from the perspective of business and marketing strategy including case studies of two services.

Název v anglickém jazyce

Innovation of business and marketing plan of growth strategy, business success and competitive advantage in exhibition industry

Popis výsledku anglicky

In today´s turbulent times, companies need to embrace new business models and paradigms of B2B marketers, learn from the mistakes of others and get inspired by new ways and innovative ideas, as innovations represent a source of a long-term profit, business success and competitive advantage. The aim of this contribution is to propose an effective business and marketing plan of the business and manufacturing holding companies Výstaviště České Budějovice in the Czech Republic with regard to the planned sales volume in quantitative and financial terms of long-term profit potential, business success and competitive advantage in the field of exhibitions in the Czech Republic. Scientific methods for obtaining information, data collection and results from the evaluation were analysis of identifying the phases of innovative marketing - selecting the area of interest of the marketing process, creating a “marketing gap” and suggesting of the way to link new ideas to original ones; method of secondary analysis of professional economic studies and written internal documents of the holding companies Výstaviště České Budějovice in the Czech Republic; formal interview in way of open questions with selected members of the management holdings Výstaviště České Budějovice in the Czech Republic and other. A specific hypothesis was proposed to verify the current change in the marketing concept that has an impact on the expansion of services portfolio, progress of an enterprise, support of production processes, and improvement of output values of economic indicators. The final output is the economic evaluation of the situation of the entrepreneurial entity the company Výstaviště České Budějovice in Czech Republic from the perspective of business and marketing strategy including case studies of two services.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Polish Journal of Management Studies

ISSN

2081-7452

e-ISSN

—

Svazek periodika

21/2020

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

21

Strana od-do

425-445

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85088529383