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Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic

Identifikátory výsledku

  • Kód výsledku v IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00002399" target="_blank" >RIV/75081431:_____/20:00002399 - isvavai.cz</a>

  • Výsledek na webu

    <a href="https://link-springer-com.ezproxy.techlib.cz/chapter/10.1007/978-3-030-36126-6_37" target="_blank" >https://link-springer-com.ezproxy.techlib.cz/chapter/10.1007/978-3-030-36126-6_37</a>

  • DOI - Digital Object Identifier

Alternativní jazyky

  • Jazyk výsledku

    angličtina

  • Název v původním jazyce

    Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic

  • Popis výsledku v původním jazyce

    Customer requirements for products are often volatile and influenced by culture or current trends. The role of designers is therefore not simple. They have to make serious decisions concerning two strong aspects—functionality and design (aesthetics of the design). These are not easy decisions. Moreover, designers have to take into consideration customer requirements. This study gives insight into how university students—young designers—perceive the importance of specific aspects of product design. This article aims to determine the most important aspects of designing products by young designers who are future graduates of applied arts. To achieve the goal, the article is based on the partial outputs of the research conducted through a questionnaire survey in 2018. Altogether, 136 university design students were approached. They were encouraged to share their preferences when deciding on customer requirements in the following aspects: overall visual appearance of the product, ergonomic aspects, aesthetic aspects, functionality, manipulability, and selection of material. Furthermore, students were asked to deal with customer preferences from the ecological, economic, aesthetic, functional, and technological point of view. To evaluate the obtained data, descriptive statistics is used. In addition, the ANOVA test is applied too in order to measure the differences tested for statistical significance in the 5% significance level between opinions of the investigated statement and a view of customer product preferences from the perspective of young designers. The presented outcomes of the research are useful for understanding the attitudes that the generation of young designers has towards the design in general, more specially towards the design process, and most importantly towards complex design thinking showing their new, modern, and innovative approach in terms of customer engagement.

  • Název v anglickém jazyce

    Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic

  • Popis výsledku anglicky

    Customer requirements for products are often volatile and influenced by culture or current trends. The role of designers is therefore not simple. They have to make serious decisions concerning two strong aspects—functionality and design (aesthetics of the design). These are not easy decisions. Moreover, designers have to take into consideration customer requirements. This study gives insight into how university students—young designers—perceive the importance of specific aspects of product design. This article aims to determine the most important aspects of designing products by young designers who are future graduates of applied arts. To achieve the goal, the article is based on the partial outputs of the research conducted through a questionnaire survey in 2018. Altogether, 136 university design students were approached. They were encouraged to share their preferences when deciding on customer requirements in the following aspects: overall visual appearance of the product, ergonomic aspects, aesthetic aspects, functionality, manipulability, and selection of material. Furthermore, students were asked to deal with customer preferences from the ecological, economic, aesthetic, functional, and technological point of view. To evaluate the obtained data, descriptive statistics is used. In addition, the ANOVA test is applied too in order to measure the differences tested for statistical significance in the 5% significance level between opinions of the investigated statement and a view of customer product preferences from the perspective of young designers. The presented outcomes of the research are useful for understanding the attitudes that the generation of young designers has towards the design in general, more specially towards the design process, and most importantly towards complex design thinking showing their new, modern, and innovative approach in terms of customer engagement.

Klasifikace

  • Druh

    D - Stať ve sborníku

  • CEP obor

  • OECD FORD obor

    50204 - Business and management

Návaznosti výsledku

  • Projekt

  • Návaznosti

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Ostatní

  • Rok uplatnění

    2020

  • Kód důvěrnosti údajů

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Údaje specifické pro druh výsledku

  • Název statě ve sborníku

    8th ICSIMAT, International Conference on Strategic Innovative Marketing and Tourism, ICSIMAT 2019

  • ISBN

    9783030361259

  • ISSN

  • e-ISSN

  • Počet stran výsledku

    1074

  • Strana od-do

    341-347

  • Název nakladatele

    Springer Science and Business Media B.V.

  • Místo vydání

    Northern Aegean

  • Místo konání akce

    Chios, Řecko

  • Datum konání akce

    17. 7. 2019

  • Typ akce podle státní příslušnosti

    WRD - Celosvětová akce

  • Kód UT WoS článku