Design students' view of creation in the context of the consumer market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F19%3A63526714" target="_blank" >RIV/70883521:28130/19:63526714 - isvavai.cz</a>

Výsledek na webu

<a href="https://library.iated.org/view/LIZBETINOVA2019DES" target="_blank" >https://library.iated.org/view/LIZBETINOVA2019DES</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21125/inted.2019.1759" target="_blank" >10.21125/inted.2019.1759</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Design students' view of creation in the context of the consumer market

Popis výsledku v původním jazyce

&quot;The market has its requirements for each product type. But consumers themselves create room for creativity in design. A frequent question from a marketing perspective is whether the design of a product is more important than its functionality in terms of meeting the customer&apos;s needs and desires. It is also possible that at present the market is overwhelmed by &quot;&quot;similar products&quot;&quot; and the differences are found by customers in design. Or, should the designer initially think about product functionality, the culture of people within the target market, or the viability of the product itself? The aim of the article is to identify attitudes and views of design specialists in creating their products in the context of design, functionality, uniqueness and viability. The article is based on the partial results of research focused on the design function in the context of the consumer market from the point of view of the new generation of design students. The presented results are processed from the obtained data by a questionnaire survey on a sample of 136 students of design within colleges in the Czech Republic. There has been used basic descriptive statistics for data processing. The results create an idea of the young generation&apos;s perspective of future designers on product application in the context of the consumer market.&quot;

Název v anglickém jazyce

Design students' view of creation in the context of the consumer market

Popis výsledku anglicky

&quot;The market has its requirements for each product type. But consumers themselves create room for creativity in design. A frequent question from a marketing perspective is whether the design of a product is more important than its functionality in terms of meeting the customer&apos;s needs and desires. It is also possible that at present the market is overwhelmed by &quot;&quot;similar products&quot;&quot; and the differences are found by customers in design. Or, should the designer initially think about product functionality, the culture of people within the target market, or the viability of the product itself? The aim of the article is to identify attitudes and views of design specialists in creating their products in the context of design, functionality, uniqueness and viability. The article is based on the partial results of research focused on the design function in the context of the consumer market from the point of view of the new generation of design students. The presented results are processed from the obtained data by a questionnaire survey on a sample of 136 students of design within colleges in the Czech Republic. There has been used basic descriptive statistics for data processing. The results create an idea of the young generation&apos;s perspective of future designers on product application in the context of the consumer market.&quot;

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50902 - Social sciences, interdisciplinary

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

13th International Technology, Education and Development Conference (INTED2019)

ISBN

978-84-09-08619-1

ISSN

2340-1079

e-ISSN

—

Počet stran výsledku

5

Strana od-do

7261-7265

Název nakladatele

IATED - International Association for Technology, Education and Development

Místo vydání

Valencia

Místo konání akce

Valencia

Datum konání akce

11. 3. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000541042202053