Building the Prestige of a University as a Tool to Achieve Competitiveness

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F21%3A00002327" target="_blank" >RIV/75081431:_____/21:00002327 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/70883521:28130/21:63535438

Výsledek na webu

<a href="https://communicationtoday.sk/wp-content/uploads/10_JURIKOVA-et-al_CT-2-2021.pdf" target="_blank" >https://communicationtoday.sk/wp-content/uploads/10_JURIKOVA-et-al_CT-2-2021.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Building the Prestige of a University as a Tool to Achieve Competitiveness

Popis výsledku v původním jazyce

The study addresses the importance of a higher education institution’s marketing management and brand and prestige building in relation to its applicants. The research employs a wide range of secondary data sources from around the world while mainly consisting of a case study conducted in the form of a survey. The objective is to determine homogenous groups of applicants based on how they perceive the reputation of a selected university/faculty and what their preferences are when choosing a study program. The results of the research are then used to verify whether the brand values defined by the faculty in question correspond with actual perception of its brand.

Název v anglickém jazyce

Building the Prestige of a University as a Tool to Achieve Competitiveness

Popis výsledku anglicky

The study addresses the importance of a higher education institution’s marketing management and brand and prestige building in relation to its applicants. The research employs a wide range of secondary data sources from around the world while mainly consisting of a case study conducted in the form of a survey. The objective is to determine homogenous groups of applicants based on how they perceive the reputation of a selected university/faculty and what their preferences are when choosing a study program. The results of the research are then used to verify whether the brand values defined by the faculty in question correspond with actual perception of its brand.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Communication Today

ISSN

1338-130X

e-ISSN

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Svazek periodika

12

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

18

Strana od-do

128-145

Kód UT WoS článku

000728762000011

EID výsledku v databázi Scopus

2-s2.0-85121909985