Importance of Monitoring the Changes in Management in Virtual World of Internet and Social Networks in the Era of Web 2.0

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F21%3A00002330" target="_blank" >RIV/75081431:_____/21:00002330 - isvavai.cz</a>

Výsledek na webu

<a href="https://fpm.euba.sk/www_write/files/veda-vyskum/zborniky-vedeckych-stati/2021.pdf" target="_blank" >https://fpm.euba.sk/www_write/files/veda-vyskum/zborniky-vedeckych-stati/2021.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Importance of Monitoring the Changes in Management in Virtual World of Internet and Social Networks in the Era of Web 2.0

Popis výsledku v původním jazyce

The paper discusses the growing importance of using the Internet and social networks as rationalization tools for marketing activities of companies and organizations. It points to a change in the use of the Internet, from the era when content was created exclusively by service providers, to the age of Web 2.0, in which content is created by its users. At the same time, it points to the use of new technologies, the growth of which has changed the population's approach to the use of the Internet and social networks. Recognition of these changes by businesses and organizations, as well as their monitoring and adaptation of their activities in the virtual world, is becoming a necessity for businesses and organizations.

Název v anglickém jazyce

Importance of Monitoring the Changes in Management in Virtual World of Internet and Social Networks in the Era of Web 2.0

Popis výsledku anglicky

The paper discusses the growing importance of using the Internet and social networks as rationalization tools for marketing activities of companies and organizations. It points to a change in the use of the Internet, from the era when content was created exclusively by service providers, to the age of Web 2.0, in which content is created by its users. At the same time, it points to the use of new technologies, the growth of which has changed the population's approach to the use of the Internet and social networks. Recognition of these changes by businesses and organizations, as well as their monitoring and adaptation of their activities in the virtual world, is becoming a necessity for businesses and organizations.

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů