ONLINE REPUTATION OF BUSINESS ENTITIES FROM THE FIELD OF SUPPLY CHAIN: AN EMPIRICAL STUDY ON THE CZECH MARKET
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002416" target="_blank" >RIV/75081431:_____/22:00002416 - isvavai.cz</a>
Výsledek na webu
<a href="https://idimt.org/wp-content/uploads/2022/09/IDIMT-2022-proceedings.pdf" target="_blank" >https://idimt.org/wp-content/uploads/2022/09/IDIMT-2022-proceedings.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
ONLINE REPUTATION OF BUSINESS ENTITIES FROM THE FIELD OF SUPPLY CHAIN: AN EMPIRICAL STUDY ON THE CZECH MARKET
Popis výsledku v původním jazyce
The paper deals with the issue of sustainable development of the corporate reputation of transport and logistics companies in the Czech Republic, specifically their online reputation, which is a current challenge for the development of their responsible and sustainable perceived image as their very fragile intangible assets. The research sample consisted of the 14 largest transport and logistics companies on the Czech market, which were selected based on the ranking of the online review magazine Recenzer.cz. Sentiment analysis was used in the analysis. The findings identified in this significant sample provide one perspective on the issue of sustainable corporate reputation development, primarily in supply chain management and secondarily in all relevant areas of business.
Název v anglickém jazyce
ONLINE REPUTATION OF BUSINESS ENTITIES FROM THE FIELD OF SUPPLY CHAIN: AN EMPIRICAL STUDY ON THE CZECH MARKET
Popis výsledku anglicky
The paper deals with the issue of sustainable development of the corporate reputation of transport and logistics companies in the Czech Republic, specifically their online reputation, which is a current challenge for the development of their responsible and sustainable perceived image as their very fragile intangible assets. The research sample consisted of the 14 largest transport and logistics companies on the Czech market, which were selected based on the ranking of the online review magazine Recenzer.cz. Sentiment analysis was used in the analysis. The findings identified in this significant sample provide one perspective on the issue of sustainable corporate reputation development, primarily in supply chain management and secondarily in all relevant areas of business.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Ostatní
Rok uplatnění
2022
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks, 2022; Praha, 07. 09. - 09.09. 2022
ISBN
9783991137580
ISSN
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e-ISSN
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Počet stran výsledku
6
Strana od-do
251-256
Název nakladatele
TRAUNER Verlag + Buchservice GmbH
Místo vydání
Linz, Austria
Místo konání akce
Praha
Datum konání akce
7. 9. 2022
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
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