ECO-MARKETING AND THE COMPETITIVE STRATEGY OF ENTERPRISES - REVIEW OF THE RESEARCH RESULTS OF ENERGY COMPANIES

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F24%3A00002733" target="_blank" >RIV/75081431:_____/24:00002733 - isvavai.cz</a>

Výsledek na webu

<a href="https://jssidoi.org/jesi/article/1196" target="_blank" >https://jssidoi.org/jesi/article/1196</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

ECO-MARKETING AND THE COMPETITIVE STRATEGY OF ENTERPRISES - REVIEW OF THE RESEARCH RESULTS OF ENERGY COMPANIES

Popis výsledku v původním jazyce

"This study examines the significant impact of eco-marketing in the energy sector when environmental sustainability is paramount. By implementing a diagnostic survey approach, we examined the feedback provided by 1025 firms pertaining to eight crucial energy sectors. The results of our research show that incorporating eco-marketing into competitive tactics is acknowledged and has a considerable and varied effect on pricing, sales, and operational expenses. These observations emphasise the dual function of eco-marketing in enhancing industrial competitiveness and promoting sustainability objectives. It provides a strategic framework for energy companies as they shift towards environmentally friendly practices."

Název v anglickém jazyce

ECO-MARKETING AND THE COMPETITIVE STRATEGY OF ENTERPRISES - REVIEW OF THE RESEARCH RESULTS OF ENERGY COMPANIES

Popis výsledku anglicky

"This study examines the significant impact of eco-marketing in the energy sector when environmental sustainability is paramount. By implementing a diagnostic survey approach, we examined the feedback provided by 1025 firms pertaining to eight crucial energy sectors. The results of our research show that incorporating eco-marketing into competitive tactics is acknowledged and has a considerable and varied effect on pricing, sales, and operational expenses. These observations emphasise the dual function of eco-marketing in enhancing industrial competitiveness and promoting sustainability objectives. It provides a strategic framework for energy companies as they shift towards environmentally friendly practices."

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Entrepreneurship and Sustainability Issues

ISSN

2345-0282

e-ISSN

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Svazek periodika

11

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

19

Strana od-do

135-153

Kód UT WoS článku

001250847500009

EID výsledku v databázi Scopus

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