Perspective Chapter: Effective Management of Marketing Communication in Social Media

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F24%3A00002806" target="_blank" >RIV/75081431:_____/24:00002806 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.intechopen.com/chapters/1179304" target="_blank" >https://www.intechopen.com/chapters/1179304</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Perspective Chapter: Effective Management of Marketing Communication in Social Media

Popis výsledku v původním jazyce

Social media has become a fundamental aspect of modern life, permeating the daily routines of billions globally. Since their emergence, platforms such as Facebook, Twitter/X, Instagram, and others have drawn vast user bases, engaging people across diverse interests. These platforms facilitate the sharing of information across various fields, significantly impacting individual lives and societal trends. The relentless expansion of social media underscores its potential as a potent tool for brand building, market expansion, and customer acquisition. The digital evolution has empowered businesses to leverage social media for information dissemination, product promotion, customer service, and marketing in general. This necessitates the development of marketing strategies that cater to a broad audience, allowing for in-depth analysis and the formation of targeted marketing campaigns. Given the historical growth of social media and its capacity to add value, an increasing number of companies are recognizing social networks as vital channels for marketing communication. This shift reflects the integral role social media plays in shaping market dynamics and consumer behavior, highlighting its significance in contemporary marketing strategies. The chapter thus describes the phenomenon of effective management of marketing communication in the highly relevant environment of digital ecosystems.

Název v anglickém jazyce

Perspective Chapter: Effective Management of Marketing Communication in Social Media

Popis výsledku anglicky

Social media has become a fundamental aspect of modern life, permeating the daily routines of billions globally. Since their emergence, platforms such as Facebook, Twitter/X, Instagram, and others have drawn vast user bases, engaging people across diverse interests. These platforms facilitate the sharing of information across various fields, significantly impacting individual lives and societal trends. The relentless expansion of social media underscores its potential as a potent tool for brand building, market expansion, and customer acquisition. The digital evolution has empowered businesses to leverage social media for information dissemination, product promotion, customer service, and marketing in general. This necessitates the development of marketing strategies that cater to a broad audience, allowing for in-depth analysis and the formation of targeted marketing campaigns. Given the historical growth of social media and its capacity to add value, an increasing number of companies are recognizing social networks as vital channels for marketing communication. This shift reflects the integral role social media plays in shaping market dynamics and consumer behavior, highlighting its significance in contemporary marketing strategies. The chapter thus describes the phenomenon of effective management of marketing communication in the highly relevant environment of digital ecosystems.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Management in Marketing Communications

ISBN

9780854666195

Počet stran výsledku

24

Strana od-do

103-126

Počet stran knihy

204

Název nakladatele

IntechOpen

Místo vydání

Londýn

Kód UT WoS kapitoly

—