Filtry
Strategic orientation of Czech entreprises towards achievement of ability to compete on the internat European market
that the European internal market yields.According to the topic of this paper we can recommend for Czech enterprises the following three groups of strategies:- strategy of operation on actual markets- strategy...
AH - Ekonomie
- 2003 •
- D
Rok uplatnění
D - Stať ve sborníku
Strategic orientation of Czech enterprises towards achievement of ability to compete on the internat European market.
strategies can be found between these two clearly differentiable types, i.e. a strategy of low cost and strategy of differentiation. With respect to a theme of the paper, following three groups of strategies are a...
AH - Ekonomie
- 2003 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Digital Transformation in Marketing Communication : The impact of Engagement Incentives in Video Game Industry
The chapter investigates engagement marketing strategies within the gaming essential, leveraging the Internet's benefits. The traditional 8 C's marketing mix has evolved, emphasizing customer engagement an...
Social sciences, interdisciplinary
- 2024 •
- C
Rok uplatnění
C - Kapitola v odborné knize
INFORMATION SHARING AND COMMUNICATION STRATEGIES: A STAKEHOLDER ENGAGEMENT VIEW
Purpose: The increasing competitiveness in market configuration is pushing literature, a possible strategy to improve companies' performances requires and communication strategies could offer an effective contribution to cr...
Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
- 2016 •
- D
Rok uplatnění
D - Stať ve sborníku
Private interests as assumption for creation of public administration: join stock company in the role of state
. According economic theory is personal interest the only motivation to be part of market history. In 1670 was established Hudson’s Bay Company, which substituted state for two hundred years. Backbone of public administration was
Public administration
- 2017 •
- Jost
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Novel Green Marketing Strategy Boosting Customer Revisit In Hospitality Industry
' green engagement or the relationship of green marketing strategy (greenRecently, green marketing strategy (GMS) has been a concern by scholars for companies to develop a new green marketing...
Economic Theory
- 2022 •
- D
Rok uplatnění
D - Stať ve sborníku
New trends in tourism marketing of destinations.
This entry is engaged in new trends in tourism marketing of destinations. It solves not only using instruments of marketing mix, but also sketches principles of tourism marketing and need of strategy in a ...
AE - Řízení, správa a administrativa
- 2007 •
- D
Rok uplatnění
D - Stať ve sborníku
Determination of the term "customer engagement" (CE) towards the relationship marketing
engagement" (CE) towards the relationship marketing. Characteristic traits that are typical for customer engagement are the basis for the determination. The result is this hierarchy: relationship marketing =} CRM ...
AH - Ekonomie
- 2014 •
- D •
- Odkaz
Rok uplatnění
D - Stať ve sborníku
Výsledek na webu
The Agile Content Marketing Roadmap Based on the B2B Buyer’s Journey – The Case Study of the Slovak republic
and in recent years internet marketing has become an integral part of marketing strategies of companies across all markets. Today’s marketing world give new opportunities to engage. This paper de...
Business and management
- 2021 •
- O •
- Odkaz
Rok uplatnění
O - Ostatní výsledky
Výsledek na webu
Native Advertising: „Nativity“ Goes Beyond Matching the Publisher’s Design
In the ever-evolving landscape of marketing, native advertising has emerged as a powerful and innovative strategy. As consumers became increasingly adept at ignoring traditional banner ads, marketers sought new ways to ...
Business and management
- 2024 •
- Jost •
- Odkaz
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Výsledek na webu
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