Channels and Barriers of Cross-Border Online Circulation: Central and Eastern Europe as a Digital Periphery

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F20%3A10423822" target="_blank" >RIV/00216208:11210/20:10423822 - isvavai.cz</a>

Výsledek na webu

<a href="https://link.springer.com/chapter/10.1007/978-3-030-44850-9_9" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-030-44850-9_9</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-44850-9_9" target="_blank" >10.1007/978-3-030-44850-9_9</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Channels and Barriers of Cross-Border Online Circulation: Central and Eastern Europe as a Digital Periphery

Popis výsledku v původním jazyce

This chapter looks beneath the purely quantitative data on cross-border availability by investigating audiovisual industry practices of online distribution from a peripheral, small-market perspective, using the example of export from the Czech Republic. Its key research question is: How have transnational VOD services integrated into the local industry ecosystem and to what extent have they changed the circulation trajectories of Czech films and TV series? First, it places online distribution within the local industry ecosystem and reveals the systemic barriers that discourage producers and distributors from strategically focusing on foreign markets. Second, it identifies the key intermediaries and practices of cross-border online distribution, focusing on the approach of global VOD services to distributing small nation content across borders. The chapter concludes with a typology of cross-border online distribution to distinguish different strategies and tactics employed by key players when approaching foreign markets. Thus, it calls for a more nuanced perspective on the position of &quot;digital peripheries&quot; in cross-border cultural networks and flows.

Název v anglickém jazyce

Channels and Barriers of Cross-Border Online Circulation: Central and Eastern Europe as a Digital Periphery

Popis výsledku anglicky

This chapter looks beneath the purely quantitative data on cross-border availability by investigating audiovisual industry practices of online distribution from a peripheral, small-market perspective, using the example of export from the Czech Republic. Its key research question is: How have transnational VOD services integrated into the local industry ecosystem and to what extent have they changed the circulation trajectories of Czech films and TV series? First, it places online distribution within the local industry ecosystem and reveals the systemic barriers that discourage producers and distributors from strategically focusing on foreign markets. Second, it identifies the key intermediaries and practices of cross-border online distribution, focusing on the approach of global VOD services to distributing small nation content across borders. The chapter concludes with a typology of cross-border online distribution to distinguish different strategies and tactics employed by key players when approaching foreign markets. Thus, it calls for a more nuanced perspective on the position of &quot;digital peripheries&quot; in cross-border cultural networks and flows.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

<a href="/cs/project/EF16_019%2F0000734" target="_blank" >EF16_019/0000734: Kreativita a adaptabilita jako předpoklad úspěchu Evropy v propojeném světě</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Digital Peripheries: The Online Circulation of Audiovisual Content from the Small Market Perspective

ISBN

978-3-030-44849-3

Počet stran výsledku

22

Strana od-do

159-180

Počet stran knihy

313

Název nakladatele

Springer

Místo vydání

Cham

Kód UT WoS kapitoly

—