Do Stories Matter? Narrativity in YouTube Videos Targeted at Pre-schoolers
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11210%2F23%3A10477159" target="_blank" >RIV/00216208:11210/23:10477159 - isvavai.cz</a>
Výsledek na webu
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=DOjtJO6Z4D" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=DOjtJO6Z4D</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Do Stories Matter? Narrativity in YouTube Videos Targeted at Pre-schoolers
Popis výsledku v původním jazyce
This paper examines narrativity in videos that are targeted at children who are 3-6 years old, using the channel "CoComelon Nursery Rhymes & Kids Songs" as the focus of the research. We argue that narrativity plays an essential role in the success of Internet content. The paper attempts to test this thesis via qualitative analysis and by reflecting upon the responses of several respondents in a preliminary survey. First, we exclude factors such as SEO factors, mise-en-scène and characters to analyse the two most famous videos that have been produced by the CoComelon channel. We have found that because these videos are characterised by repetitiveness, narrativity should be sought at the level of a single episode, not at the macro-level. In this sense, the videos contain a high degree of innovation and realism. Next, we consider the construction of the characters to be a purposeful blend of stereotypes and individuation. The videos do not introduce narrativity into the material, instead depicting processes that are as such already narrative - bathing, eating, going to school, etc. These are fundamental processes which compose the everyday experience of the target audience, and thus they are "stories which matter."
Název v anglickém jazyce
Do Stories Matter? Narrativity in YouTube Videos Targeted at Pre-schoolers
Popis výsledku anglicky
This paper examines narrativity in videos that are targeted at children who are 3-6 years old, using the channel "CoComelon Nursery Rhymes & Kids Songs" as the focus of the research. We argue that narrativity plays an essential role in the success of Internet content. The paper attempts to test this thesis via qualitative analysis and by reflecting upon the responses of several respondents in a preliminary survey. First, we exclude factors such as SEO factors, mise-en-scène and characters to analyse the two most famous videos that have been produced by the CoComelon channel. We have found that because these videos are characterised by repetitiveness, narrativity should be sought at the level of a single episode, not at the macro-level. In this sense, the videos contain a high degree of innovation and realism. Next, we consider the construction of the characters to be a purposeful blend of stereotypes and individuation. The videos do not introduce narrativity into the material, instead depicting processes that are as such already narrative - bathing, eating, going to school, etc. These are fundamental processes which compose the everyday experience of the target audience, and thus they are "stories which matter."
Klasifikace
Druh
J<sub>ost</sub> - Ostatní články v recenzovaných periodicích
CEP obor
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OECD FORD obor
60205 - Literary theory
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2023
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
ADAMarts
ISSN
2256-0890
e-ISSN
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Svazek periodika
3
Číslo periodika v rámci svazku
1
Stát vydavatele periodika
LV - Lotyšská republika
Počet stran výsledku
20
Strana od-do
135-154
Kód UT WoS článku
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EID výsledku v databázi Scopus
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