Tourism, cultural heritage and e-services: using focus groups and in-depth interviews to assess consumers' preferences

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F12%3A10145681" target="_blank" >RIV/00216208:11230/12:10145681 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.chios.aegean.gr/tourism/VOLUME_7_No1_art02.pdf" target="_blank" >http://www.chios.aegean.gr/tourism/VOLUME_7_No1_art02.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Tourism, cultural heritage and e-services: using focus groups and in-depth interviews to assess consumers' preferences

Popis výsledku v původním jazyce

This paper discusses the use of in-depth focus groups to assess residents, tourists and other stakeholders' preferences for e-services that would enhance access to cultural heritage in Amsterdam, Leipzig, and Genoa. Several e-services are mentioned, andin particular the integration of e-services in these cities is highlighted. The way this integration takes place very much relates to the maturity of each city in terms of cultural tourism, and information and communication technology (ICT). Our resultsshow that the need for tailored information (profiling), interactive maps (geospatial dimension), booking service "one-stop shops", and consumer-generated content were all common in the three cities. In some cities the focus groups expressed a need for various forms of e-governance. Mobile devices and navigation systems were also high on the agenda in the more ICT-advanced cities.

Název v anglickém jazyce

Tourism, cultural heritage and e-services: using focus groups and in-depth interviews to assess consumers' preferences

Popis výsledku anglicky

This paper discusses the use of in-depth focus groups to assess residents, tourists and other stakeholders' preferences for e-services that would enhance access to cultural heritage in Amsterdam, Leipzig, and Genoa. Several e-services are mentioned, andin particular the integration of e-services in these cities is highlighted. The way this integration takes place very much relates to the maturity of each city in terms of cultural tourism, and information and communication technology (ICT). Our resultsshow that the need for tailored information (profiling), interactive maps (geospatial dimension), booking service "one-stop shops", and consumer-generated content were all common in the three cities. In some cities the focus groups expressed a need for various forms of e-governance. Mobile devices and navigation systems were also high on the agenda in the more ICT-advanced cities.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Tourismos

ISSN

1790-8418

e-ISSN

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Svazek periodika

7

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

NL - Nizozemsko

Počet stran výsledku

19

Strana od-do

41-59

Kód UT WoS článku

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EID výsledku v databázi Scopus

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