The Changing Role of Communication in Organizational Management

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F13%3A10139939" target="_blank" >RIV/00216208:11230/13:10139939 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Changing Role of Communication in Organizational Management

Popis výsledku v původním jazyce

The aim of this article is to analyse the changing role of communication within management of an organisation and its goals. The communication is increasingly relevant due to rising communication channels and communicators, so the stakeholder approach isbecoming more suitable than Grunig's excellence theory. The one-way communication and dissemination of news via traditional ways and tools of public relations is becoming less efficient and the term PR itself is disputed. However, the role of communication within the companies is becoming more important and it is shifting from advisory to executive influence. Within the management, the traditional directive and top-down model of leadership is being changed towards more conversational process that starts within the company. This article summarises the trends in communication and gives clear managerial implications on how to redirect the communication from one-way to more dynamic process, which enables more flexible communication in the

Název v anglickém jazyce

The Changing Role of Communication in Organizational Management

Popis výsledku anglicky

The aim of this article is to analyse the changing role of communication within management of an organisation and its goals. The communication is increasingly relevant due to rising communication channels and communicators, so the stakeholder approach isbecoming more suitable than Grunig's excellence theory. The one-way communication and dissemination of news via traditional ways and tools of public relations is becoming less efficient and the term PR itself is disputed. However, the role of communication within the companies is becoming more important and it is shifting from advisory to executive influence. Within the management, the traditional directive and top-down model of leadership is being changed towards more conversational process that starts within the company. This article summarises the trends in communication and gives clear managerial implications on how to redirect the communication from one-way to more dynamic process, which enables more flexible communication in the

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and Management

ISSN

1998-1627

e-ISSN

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Svazek periodika

Neuveden

Číslo periodika v rámci svazku

87

Stát vydavatele periodika

RU - Ruská federace

Počet stran výsledku

5

Strana od-do

15-19

Kód UT WoS článku

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EID výsledku v databázi Scopus

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