Towards hypermedia campaigning? Perceptions of new media's importance for campaigning by party strategists in comparative perspective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F15%3A10289933" target="_blank" >RIV/00216208:11230/15:10289933 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.tandfonline.com/doi/full/10.1080/1369118X.2014.993679#abstract" target="_blank" >http://www.tandfonline.com/doi/full/10.1080/1369118X.2014.993679#abstract</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/1369118X.2014.993679" target="_blank" >10.1080/1369118X.2014.993679</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Towards hypermedia campaigning? Perceptions of new media's importance for campaigning by party strategists in comparative perspective

Popis výsledku v původním jazyce

This paper analyses strategic thinking around election campaign communication in a rapidly evolving media environment, characterized by the rise of digital communication channels and online social networks as new tools of political campaigning. Using anexpert survey with campaign managers of 68 political parties within 12 European nations, representing both old and new EU member states, the study investigates the perceived importance of different types of communication platforms in meeting campaign objectives, especially with regard to differences between new and direct modes of campaigning in comparison to traditional campaign channels. The attributed significance to these various channels is then analysed against a range of variables on macro (country) level as well as meso (party) level. The results suggest that while some differences can be observed in regard to the perceptions of particular types of social media between individual strategists working for parties as well as betwee

Název v anglickém jazyce

Towards hypermedia campaigning? Perceptions of new media's importance for campaigning by party strategists in comparative perspective

Popis výsledku anglicky

This paper analyses strategic thinking around election campaign communication in a rapidly evolving media environment, characterized by the rise of digital communication channels and online social networks as new tools of political campaigning. Using anexpert survey with campaign managers of 68 political parties within 12 European nations, representing both old and new EU member states, the study investigates the perceived importance of different types of communication platforms in meeting campaign objectives, especially with regard to differences between new and direct modes of campaigning in comparison to traditional campaign channels. The attributed significance to these various channels is then analysed against a range of variables on macro (country) level as well as meso (party) level. The results suggest that while some differences can be observed in regard to the perceptions of particular types of social media between individual strategists working for parties as well as betwee

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

—

Projekt

<a href="/cs/project/GA14-05575S" target="_blank" >GA14-05575S: Role sociálních médií v transformaci politické komunikace a občanské participace v České republice</a><br>

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Information, Communication &amp; Society

ISSN

1369-118X

e-ISSN

—

Svazek periodika

18

Číslo periodika v rámci svazku

7

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

19

Strana od-do

747-765

Kód UT WoS článku

000351885000002

EID výsledku v databázi Scopus

2-s2.0-84926250214