Produsage as experience and interpretation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F16%3A10326670" target="_blank" >RIV/00216208:11230/16:10326670 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.participations.org/Volume%2013/Issue%201/S2/5.pdf" target="_blank" >http://www.participations.org/Volume%2013/Issue%201/S2/5.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Produsage as experience and interpretation

Popis výsledku v původním jazyce

This article examines the changes in audience discourses that emerge at the intersection between the classical idea of the audience being active in interpretation of media texts, and new forms of audience engagement in text production and distribution. Focusing on produsage, a term that is frequently used to describe audiences' participation in online ecology, we argue for produsage to be conceptualized with regard to two aspects that are important for audience research: firstly, produsage as a form of relating to texts, and secondly, produsage as an experience in co-creation of texts. This overview of theoretical positions and empirical research is used to identify (in)stabilities in the conceptualization of audiences, thus arguing for greater recognition of produsage as a form of users' experience and an interpretative act, rather than an alternative model of production, which will allow audience research to better account for nuanced and varied degrees of produsage.

Název v anglickém jazyce

Produsage as experience and interpretation

Popis výsledku anglicky

This article examines the changes in audience discourses that emerge at the intersection between the classical idea of the audience being active in interpretation of media texts, and new forms of audience engagement in text production and distribution. Focusing on produsage, a term that is frequently used to describe audiences' participation in online ecology, we argue for produsage to be conceptualized with regard to two aspects that are important for audience research: firstly, produsage as a form of relating to texts, and secondly, produsage as an experience in co-creation of texts. This overview of theoretical positions and empirical research is used to identify (in)stabilities in the conceptualization of audiences, thus arguing for greater recognition of produsage as a form of users' experience and an interpretative act, rather than an alternative model of production, which will allow audience research to better account for nuanced and varied degrees of produsage.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Participations: Journal of Audience and Reception Studies.

ISSN

1749-8716

e-ISSN

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Svazek periodika

13

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

11

Strana od-do

349-359

Kód UT WoS článku

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EID výsledku v databázi Scopus

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