Social Enterprises in Daily Journalism: What is the Image of Social Enterprises in Media?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F18%3A10382159" target="_blank" >RIV/00216208:11230/18:10382159 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Social Enterprises in Daily Journalism: What is the Image of Social Enterprises in Media?

Popis výsledku v původním jazyce

The article researches two Czech media in their print version (Hospodářské noviny and Právo) and asks if they inform the public about the phenomenon of social enterprises, what information they give to their readers, if it is educational and accurate or rather incorrect or totally false. From the quantitative content analysis researching five years of publishing we can see that the theme &quot;social enterprising&quot; was used almost 80 times but not so often as the main theme of the media content. In the following article we present results connected for example with a length of media content, a style of referring about the phenomenon of social business, its accuracy, the value journalists give to the problem, a role of pictures accompanying the written content, a role of advertisements and so on. Reflecting the important role of media in the contemporary society we aimed to study, how does the media image of social enterprising look like in the Czech Republic, where the legislative framing of the phenomenon is not yet completely clear and the understanding of it from the side of the public isn&apos;t always correct.

Název v anglickém jazyce

Social Enterprises in Daily Journalism: What is the Image of Social Enterprises in Media?

Popis výsledku anglicky

The article researches two Czech media in their print version (Hospodářské noviny and Právo) and asks if they inform the public about the phenomenon of social enterprises, what information they give to their readers, if it is educational and accurate or rather incorrect or totally false. From the quantitative content analysis researching five years of publishing we can see that the theme &quot;social enterprising&quot; was used almost 80 times but not so often as the main theme of the media content. In the following article we present results connected for example with a length of media content, a style of referring about the phenomenon of social business, its accuracy, the value journalists give to the problem, a role of pictures accompanying the written content, a role of advertisements and so on. Reflecting the important role of media in the contemporary society we aimed to study, how does the media image of social enterprising look like in the Czech Republic, where the legislative framing of the phenomenon is not yet completely clear and the understanding of it from the side of the public isn&apos;t always correct.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing Identity: Digital Mirrors, part I

ISBN

978-80-8105-985-8

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

10

Strana od-do

93-102

Název nakladatele

University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication

Místo vydání

Trnava

Místo konání akce

Smolenice, Slovensko

Datum konání akce

6. 11. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000467818300009