THE AWARENESS OF GREENWASHING AMONG CZECH CONSUMERS

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F22%3A10451385" target="_blank" >RIV/00216208:11230/22:10451385 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=2E7PUFnde1" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=2E7PUFnde1</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

THE AWARENESS OF GREENWASHING AMONG CZECH CONSUMERS

Popis výsledku v původním jazyce

This paper deals with the issue of greenwashing and sustainability. Asgreenwashing is nowadays trend in marketing communication of manycompanies, this paper tries to answer the question of whether Czech consumersknow and understand the concept of greenwashing. The reason is that peoplelooking for sustainable products will probably be exposed to greenwashingactivities more often.The research part is based on a questionnaire survey. The number ofrespondents was 348 and these are respondents from the entire Czech Republic.The results show that about two-thirds of respondents declare an interest insustainable companies and sustainable products. At the same time, roughlythree quarters of these consumers understand the concept of greenwashing.However, the threat of greenwashing is still there because communicationpractices are more sophisticated. Moreover, greenwashing is no longer just thewell-known seven sins.

Název v anglickém jazyce

THE AWARENESS OF GREENWASHING AMONG CZECH CONSUMERS

Popis výsledku anglicky

This paper deals with the issue of greenwashing and sustainability. Asgreenwashing is nowadays trend in marketing communication of manycompanies, this paper tries to answer the question of whether Czech consumersknow and understand the concept of greenwashing. The reason is that peoplelooking for sustainable products will probably be exposed to greenwashingactivities more often.The research part is based on a questionnaire survey. The number ofrespondents was 348 and these are respondents from the entire Czech Republic.The results show that about two-thirds of respondents declare an interest insustainable companies and sustainable products. At the same time, roughlythree quarters of these consumers understand the concept of greenwashing.However, the threat of greenwashing is still there because communicationpractices are more sophisticated. Moreover, greenwashing is no longer just thewell-known seven sins.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Sting [online]

ISSN

1805-6873

e-ISSN

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Svazek periodika

11

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

30-41

Kód UT WoS článku

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EID výsledku v databázi Scopus

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