Eco-Friendly Packaging and Its Influence on Purchasing Decision Process

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F22%3A10452382" target="_blank" >RIV/00216208:11230/22:10452382 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Eco-Friendly Packaging and Its Influence on Purchasing Decision Process

Popis výsledku v původním jazyce

Sustainability has been a phenomenon for several years. It is based on economic, social and environmental pillars. It is also crucial in the case of packaging management. Customers rarely want to buy products in eco-friendly packaging. Thepackaging could affect their purchasing decision. On the other hand, it also is influenced by many factors. The research paper aims to contribute to better understanding of motives for buying products in eco-friendly packaging. We examine what could influence the decision buying process. Here both qualitative (individual interviews) and quantitative (questionnaire) research methods were used. Results could be used in marketing or management practice.

Název v anglickém jazyce

Eco-Friendly Packaging and Its Influence on Purchasing Decision Process

Popis výsledku anglicky

Sustainability has been a phenomenon for several years. It is based on economic, social and environmental pillars. It is also crucial in the case of packaging management. Customers rarely want to buy products in eco-friendly packaging. Thepackaging could affect their purchasing decision. On the other hand, it also is influenced by many factors. The research paper aims to contribute to better understanding of motives for buying products in eco-friendly packaging. We examine what could influence the decision buying process. Here both qualitative (individual interviews) and quantitative (questionnaire) research methods were used. Results could be used in marketing or management practice.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 39th International Business Information Management Association (IBIMA)

ISBN

978-0-9998551-8-8

ISSN

2767-9640

e-ISSN

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Počet stran výsledku

10

Strana od-do

1033-1042

Název nakladatele

IBIMA

Místo vydání

Granada

Místo konání akce

Granada, Spain

Datum konání akce

30. 5. 2022

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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