Willingness to pay for eco-friendly furniture based on demographic factors
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F19%3A43918469" target="_blank" >RIV/60461373:22810/19:43918469 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/60461373:22810/20:43918469
Výsledek na webu
<a href="https://www.sciencedirect.com/science/article/pii/S0959652619343367" target="_blank" >https://www.sciencedirect.com/science/article/pii/S0959652619343367</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.jclepro.2019.119466" target="_blank" >10.1016/j.jclepro.2019.119466</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Willingness to pay for eco-friendly furniture based on demographic factors
Popis výsledku v původním jazyce
This research aims to take a step in measuring the strength of socio demographics to predict consumers’ behavior in purchasing eco-friendly furniture. This paper explores the influence of demographic factors such as age, gender, flat ownership, marital status and education on willingness to pay more for such products. A survey was conducted to collect quantitative data from a furniture store placed in capital city of Czech Republic, Prague. The study sample contains not very young people with an income of above average among Czech Republic population. This research could be of an assist for marketers to segment and target consumers who have a tendency towards sustainability. A multivariate analysis approach by using SPSS is applied to analyze the data and results reveal significant influence of age and marital status on willingness to whether or not pay more for eco-friendly furniture in Prague. It shows that demographic factors play a role in purchasing behavior. It provides the inspirations for the management to develop and plan a profile of consumers based on demographics who are willing to buy eco-friendly furniture for specific target group. However, the study limitations and contradictions between our result and the previous studies suggest that more research is needed in this context to find more consistent results in consumers’ characteristics in order to profile green consumers globally.
Název v anglickém jazyce
Willingness to pay for eco-friendly furniture based on demographic factors
Popis výsledku anglicky
This research aims to take a step in measuring the strength of socio demographics to predict consumers’ behavior in purchasing eco-friendly furniture. This paper explores the influence of demographic factors such as age, gender, flat ownership, marital status and education on willingness to pay more for such products. A survey was conducted to collect quantitative data from a furniture store placed in capital city of Czech Republic, Prague. The study sample contains not very young people with an income of above average among Czech Republic population. This research could be of an assist for marketers to segment and target consumers who have a tendency towards sustainability. A multivariate analysis approach by using SPSS is applied to analyze the data and results reveal significant influence of age and marital status on willingness to whether or not pay more for eco-friendly furniture in Prague. It shows that demographic factors play a role in purchasing behavior. It provides the inspirations for the management to develop and plan a profile of consumers based on demographics who are willing to buy eco-friendly furniture for specific target group. However, the study limitations and contradictions between our result and the previous studies suggest that more research is needed in this context to find more consistent results in consumers’ characteristics in order to profile green consumers globally.
Klasifikace
Druh
J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2019
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Journal of Cleaner Production
ISSN
0959-6526
e-ISSN
—
Svazek periodika
250
Číslo periodika v rámci svazku
March
Stát vydavatele periodika
NL - Nizozemsko
Počet stran výsledku
11
Strana od-do
1-11
Kód UT WoS článku
—
EID výsledku v databázi Scopus
2-s2.0-85076235805