Consumer preferences for eco-friendly products
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F24%3A63578778" target="_blank" >RIV/70883521:28130/24:63578778 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.inderscience.com/info/inarticle.php?artid=139737" target="_blank" >https://www.inderscience.com/info/inarticle.php?artid=139737</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1504/IJSEM.2024.139737" target="_blank" >10.1504/IJSEM.2024.139737</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Consumer preferences for eco-friendly products
Popis výsledku v původním jazyce
The aspect of eco-friendliness and the promotion of domestic products is becoming an important trend in business. Knowledge of consumer attitudes towards eco-friendly products enables the public and private sectors to shape consumer behaviour and respond more appropriately in their marketing campaigns. The aim of this research paper is to identify consumer preferences for eco-friendly products in the Czech Republic. The research is based on consumer behaviour theory with a focus on eco-friendly products, environmentally responsible consumers, and the effect of their country of origin. The objective will be fulfilled through a survey of 1,523 consumers in the Czech Republic. Descriptive and inferential statistics were used to process the data. The results indicate a majority group of actively environmentally responsible consumers. The preference for eco-friendly products is significantly different in terms of gender, age, and economic status
Název v anglickém jazyce
Consumer preferences for eco-friendly products
Popis výsledku anglicky
The aspect of eco-friendliness and the promotion of domestic products is becoming an important trend in business. Knowledge of consumer attitudes towards eco-friendly products enables the public and private sectors to shape consumer behaviour and respond more appropriately in their marketing campaigns. The aim of this research paper is to identify consumer preferences for eco-friendly products in the Czech Republic. The research is based on consumer behaviour theory with a focus on eco-friendly products, environmentally responsible consumers, and the effect of their country of origin. The objective will be fulfilled through a survey of 1,523 consumers in the Czech Republic. Descriptive and inferential statistics were used to process the data. The results indicate a majority group of actively environmentally responsible consumers. The preference for eco-friendly products is significantly different in terms of gender, age, and economic status
Klasifikace
Druh
J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
50802 - Media and socio-cultural communication
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2024
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
International Journal of Services, Economics and Management
ISSN
1753-0822
e-ISSN
1753-0830
Svazek periodika
15
Číslo periodika v rámci svazku
4
Stát vydavatele periodika
CH - Švýcarská konfederace
Počet stran výsledku
19
Strana od-do
"436 "- 454
Kód UT WoS článku
—
EID výsledku v databázi Scopus
2-s2.0-85198538527