Preference to food with a regional brand

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F18%3A43898638" target="_blank" >RIV/60076658:12510/18:43898638 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.researchgate.net/publication/322921156_Preference_to_food_with_a_regional_brand" target="_blank" >https://www.researchgate.net/publication/322921156_Preference_to_food_with_a_regional_brand</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Preference to food with a regional brand

Popis výsledku v původním jazyce

The support to the local production generally increases. The number of regional brands swells, hand in hand with the support to their establishments and to the certification process. Thus it is necessary to deal with their introduction and further existence on the market. The aim of this article is to assess particular aspects and connection of the consumers’ preference for local and regional branded products. Within this aim, a potential relation between consumers’ preference for local and regional branded products and their preference for sustainability, environmental issues or corporate social responsibility will be studied. Data for the analysis are result from a questionnaire survey among 1,495 respondents. Those respondents who prefer food with a regional/local brand do not consider the price as strongly important. The more the consumers consider the price, the less they prefer food with a regional brand. The respondents with preference for food with a regional/local brand search for food from environmental-friendly and socially responsible producers. They also prefer to purchase at those retailers whose behaviour is environmental-friendly and socially responsible. Only the taste was not identified within the model as variable that would individually contribute to the explanation of the variability in the degree of preferences to the food with a regional/local brand. The degree of preferences varies also according to the segmentation criteria. Female respondents prefer the products labeled with a regional/local brand more than male respondents. Likewise, the preferences to the regional/local branded products grow with the increasing age and educational level. The influence of the household income was not proved.

Název v anglickém jazyce

Preference to food with a regional brand

Popis výsledku anglicky

The support to the local production generally increases. The number of regional brands swells, hand in hand with the support to their establishments and to the certification process. Thus it is necessary to deal with their introduction and further existence on the market. The aim of this article is to assess particular aspects and connection of the consumers’ preference for local and regional branded products. Within this aim, a potential relation between consumers’ preference for local and regional branded products and their preference for sustainability, environmental issues or corporate social responsibility will be studied. Data for the analysis are result from a questionnaire survey among 1,495 respondents. Those respondents who prefer food with a regional/local brand do not consider the price as strongly important. The more the consumers consider the price, the less they prefer food with a regional brand. The respondents with preference for food with a regional/local brand search for food from environmental-friendly and socially responsible producers. They also prefer to purchase at those retailers whose behaviour is environmental-friendly and socially responsible. Only the taste was not identified within the model as variable that would individually contribute to the explanation of the variability in the degree of preferences to the food with a regional/local brand. The degree of preferences varies also according to the segmentation criteria. Female respondents prefer the products labeled with a regional/local brand more than male respondents. Likewise, the preferences to the regional/local branded products grow with the increasing age and educational level. The influence of the household income was not proved.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50401 - Sociology

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Quality - Access to Success

ISSN

1582-2559

e-ISSN

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Svazek periodika

19

Číslo periodika v rámci svazku

162

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

6

Strana od-do

134-139

Kód UT WoS článku

000423622200017

EID výsledku v databázi Scopus

2-s2.0-85041028816