Regional Food as Expression of Identity and Sustainability in Regional Development

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F14%3A68243" target="_blank" >RIV/60460709:41110/14:68243 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Regional Food as Expression of Identity and Sustainability in Regional Development

Popis výsledku v původním jazyce

The popularity of regional food in the Czech Republic has an increasing trend. There is an increase in a number of end consumers for whom a price is not a priority, but who prioritise quality and origin. Consumers purchasing products carrying a regionaltrademark as well as their manufacturers belong to a particular region (identity). Regional brands contribute to sustainable development in the region in three areas: economic, environmental and social. For producers it means a higher added value and strengthening their promotion and advertising. The aim of this paper is to find out how respondents perceive regional food and, subsequently, to suggest possibilities of its use in the context of sustainable development in the region. The discussion of theresults provides conclusions for practical application.

Název v anglickém jazyce

Regional Food as Expression of Identity and Sustainability in Regional Development

Popis výsledku anglicky

The popularity of regional food in the Czech Republic has an increasing trend. There is an increase in a number of end consumers for whom a price is not a priority, but who prioritise quality and origin. Consumers purchasing products carrying a regionaltrademark as well as their manufacturers belong to a particular region (identity). Regional brands contribute to sustainable development in the region in three areas: economic, environmental and social. For producers it means a higher added value and strengthening their promotion and advertising. The aim of this paper is to find out how respondents perceive regional food and, subsequently, to suggest possibilities of its use in the context of sustainable development in the region. The discussion of theresults provides conclusions for practical application.

Druh

D - Stať ve sborníku

CEP obor

AO - Sociologie, demografie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference Proceedings from International Scientific Conference: Marketing Identity 2014: Explosion of Innovations

ISBN

978-80-8105-666-6

ISSN

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e-ISSN

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Počet stran výsledku

12

Strana od-do

512-523

Název nakladatele

Fakulty of Mass Media Communication, University of Ss. Cyril & Methodius inTrnava, Trnava, Slovak Republic

Místo vydání

Trnava

Místo konání akce

Slovak Acad Sci, Smolenice, Slovakia

Datum konání akce

4. 11. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000358899600037