Slow fashion communication on social media: Educating consumers through rational content in Indonesia and Malaysia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F24%3A10480036" target="_blank" >RIV/00216208:11230/24:10480036 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=FeygymVAOm" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=FeygymVAOm</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.52518/2024-02arstya" target="_blank" >10.52518/2024-02arstya</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Slow fashion communication on social media: Educating consumers through rational content in Indonesia and Malaysia

Popis výsledku v původním jazyce

Amid the inadequate communication studies on slow fashion, this study examines slow fashion communication on social media, with a focus on a content analysis of two slow fashion Instagram accounts in Indonesia and Malaysia, namely @setali.indonesia and @klothcircularity. The data was collected from 1,029 posts containing slow fashion content from January 2020 to December 2022. The study found that communicating slow fashion on social media is predominantly through rational content conveying consumer education issues. The two accounts&apos; main objective is disseminating information and raising awareness about slow fashion lifestyles. The affordance of Instagram in connecting people through shared content in real-time can be a remarkable educational tool for sharing knowledge about slow fashion. The study&apos;s results will contribute to media and sustainability communication studies, highlighting the role of social media content in communicating about sustainability.

Název v anglickém jazyce

Slow fashion communication on social media: Educating consumers through rational content in Indonesia and Malaysia

Popis výsledku anglicky

Amid the inadequate communication studies on slow fashion, this study examines slow fashion communication on social media, with a focus on a content analysis of two slow fashion Instagram accounts in Indonesia and Malaysia, namely @setali.indonesia and @klothcircularity. The data was collected from 1,029 posts containing slow fashion content from January 2020 to December 2022. The study found that communicating slow fashion on social media is predominantly through rational content conveying consumer education issues. The two accounts&apos; main objective is disseminating information and raising awareness about slow fashion lifestyles. The affordance of Instagram in connecting people through shared content in real-time can be a remarkable educational tool for sharing knowledge about slow fashion. The study&apos;s results will contribute to media and sustainability communication studies, highlighting the role of social media content in communicating about sustainability.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Plaridel (University of the Philippines - Online)

ISSN

1656-2534

e-ISSN

2508-0504

Svazek periodika

21

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

PH - Filipínská republika

Počet stran výsledku

22

Strana od-do

267-288

Kód UT WoS článku

001273040300007

EID výsledku v databázi Scopus

2-s2.0-85199031172