Who uses it and for what purpose? The role of digital literacy in ChatGPT adoption and utilisation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F24%3A10487270" target="_blank" >RIV/00216208:11230/24:10487270 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=u~0yjN4p5k" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=u~0yjN4p5k</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.jik.2024.100602" target="_blank" >10.1016/j.jik.2024.100602</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Who uses it and for what purpose? The role of digital literacy in ChatGPT adoption and utilisation

Popis výsledku v původním jazyce

This article investigates the critical role of Digital Literacy (DL) in shaping the adoption and use of ChatGPT. As advanced AI tools rapidly integrate into daily life, it is essential for both policymakers and technology developers to understand the factors driving their mainstream adoption. DL was quantified using the Internet Skills Scale (ISS) tool, applied on a scale of 0 to 10 across six areas of ChatGPT application: general use, testing possibilities, entertainment, fulfilling work and school tasks, obtaining new knowledge, and companionship during moments of solitude. The study employs non-parametric difference tests, relational analyses, and binomial logistic regression models, analysing data from a statistically representative sample (N = 1,025) of the Czech population. The findings reveal significant relationships between DL and five of the six areas. Higher DL levels correlate with using ChatGPT for testing, entertainment, and acquiring new knowledge. Conversely, lower DL levels are linked to using ChatGPT as a companion during moments of solitude. Notably, no significant relationship was found between DL and using ChatGPT for work or educational purposes. These results suggest that as DL improves, the use of AI tools like ChatGPT will diversify across different contexts. The study highlights the need for targeted DL programs to enhance AI adoption, reduce digital inequalities, and ensure that advanced technologies are accessible to all population segments.

Název v anglickém jazyce

Who uses it and for what purpose? The role of digital literacy in ChatGPT adoption and utilisation

Popis výsledku anglicky

This article investigates the critical role of Digital Literacy (DL) in shaping the adoption and use of ChatGPT. As advanced AI tools rapidly integrate into daily life, it is essential for both policymakers and technology developers to understand the factors driving their mainstream adoption. DL was quantified using the Internet Skills Scale (ISS) tool, applied on a scale of 0 to 10 across six areas of ChatGPT application: general use, testing possibilities, entertainment, fulfilling work and school tasks, obtaining new knowledge, and companionship during moments of solitude. The study employs non-parametric difference tests, relational analyses, and binomial logistic regression models, analysing data from a statistically representative sample (N = 1,025) of the Czech population. The findings reveal significant relationships between DL and five of the six areas. Higher DL levels correlate with using ChatGPT for testing, entertainment, and acquiring new knowledge. Conversely, lower DL levels are linked to using ChatGPT as a companion during moments of solitude. Notably, no significant relationship was found between DL and using ChatGPT for work or educational purposes. These results suggest that as DL improves, the use of AI tools like ChatGPT will diversify across different contexts. The study highlights the need for targeted DL programs to enhance AI adoption, reduce digital inequalities, and ensure that advanced technologies are accessible to all population segments.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

<a href="/cs/project/TQ01000100" target="_blank" >TQ01000100: Newsroom AI: veřejná služba v éře automatizované žurnalistiky</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Innovation and Knowledge

ISSN

2530-7614

e-ISSN

2444-569X

Svazek periodika

9

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

ES - Španělské království

Počet stran výsledku

13

Strana od-do

100602

Kód UT WoS článku

001350484400001

EID výsledku v databázi Scopus

2-s2.0-85207948684