A descriptive inquiry of the PR professionals in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F24%3A10499331" target="_blank" >RIV/00216208:11230/24:10499331 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=9IutQEdMu" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=9IutQEdMu</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.51480/1899-5101.17.4(38).723" target="_blank" >10.51480/1899-5101.17.4(38).723</a>

Jazyk výsledku

angličtina

Název v původním jazyce

A descriptive inquiry of the PR professionals in the Czech Republic

Popis výsledku v původním jazyce

The paper addresses the scarcity of demographic data in the Czech PR market, aiming to inform both academic research and industry management. Drawing from established European surveys, the cross-sectional quantitative study from late 2022 responded by PR practitioners with diverse organization background investigates the composition of the Czech PR workforce, their gender distribution, levels of experience, ongoing education pursuits, and job roles. While estimating the total number of PR professionals remains challenging, 463 online survey respondents suggest a substantial presence. The average age aligns with global trends, with most professionals transitioning from the media industry and finding the quarter of the professionals, those youngest, starting directly in PR. Despite a high percentage of university graduates, a significant proportion abstains from further education, possibly due to time constraints or differing perceptions of continuing education. Notably, media relations remained the primary focus, followed closely by communication strategy development and copywriting.

Název v anglickém jazyce

A descriptive inquiry of the PR professionals in the Czech Republic

Popis výsledku anglicky

The paper addresses the scarcity of demographic data in the Czech PR market, aiming to inform both academic research and industry management. Drawing from established European surveys, the cross-sectional quantitative study from late 2022 responded by PR practitioners with diverse organization background investigates the composition of the Czech PR workforce, their gender distribution, levels of experience, ongoing education pursuits, and job roles. While estimating the total number of PR professionals remains challenging, 463 online survey respondents suggest a substantial presence. The average age aligns with global trends, with most professionals transitioning from the media industry and finding the quarter of the professionals, those youngest, starting directly in PR. Despite a high percentage of university graduates, a significant proportion abstains from further education, possibly due to time constraints or differing perceptions of continuing education. Notably, media relations remained the primary focus, followed closely by communication strategy development and copywriting.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Central European Journal of Communication

ISSN

1899-5101

e-ISSN

3071-6837

Svazek periodika

17

Číslo periodika v rámci svazku

4 (38)

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

18

Strana od-do

513-530

Kód UT WoS článku

001595709200007

EID výsledku v databázi Scopus

2-s2.0-105016118066