The Role and Function of Public Relations in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F13%3A10139947" target="_blank" >RIV/00216208:11230/13:10139947 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Role and Function of Public Relations in the Czech Republic

Popis výsledku v původním jazyce

This chapter focuses on the role and function of PR in the Czech Republic. It is based on quantitative research conducted in spring 2012 among 200 communication professionals from Czech commercial, non-profit, and other companies and organizations. Basedon the respondents from professional public, the article delivers the first comprehensive study of the role of PR, services of PR agencies, and opinions regarding PR. It explains the role played by PR in Czech companies, the position held by PR in company structure and the role of the PR/communication manager, the kind of fields for which the PR department is responsible, and the pros and cons of cooperation with PR agencies in contemporary Czech market.

Název v anglickém jazyce

The Role and Function of Public Relations in the Czech Republic

Popis výsledku anglicky

This chapter focuses on the role and function of PR in the Czech Republic. It is based on quantitative research conducted in spring 2012 among 200 communication professionals from Czech commercial, non-profit, and other companies and organizations. Basedon the respondents from professional public, the article delivers the first comprehensive study of the role of PR, services of PR agencies, and opinions regarding PR. It explains the role played by PR in Czech companies, the position held by PR in company structure and the role of the PR/communication manager, the kind of fields for which the PR department is responsible, and the pros and cons of cooperation with PR agencies in contemporary Czech market.

Druh

C - Kapitola v odborné knize

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Researching the Changing Profession of Public Relations

ISBN

978-2-87574-056-4

Počet stran výsledku

19

Strana od-do

91-109

Počet stran knihy

333

Název nakladatele

Peter Lang

Místo vydání

Bruxelles

Kód UT WoS kapitoly

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