The Use of PR Tools and Analysis of Their Effectiveness as Viewed by Managers of Czech Chemical Companies
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F21%3A39917562" target="_blank" >RIV/00216275:25310/21:39917562 - isvavai.cz</a>
Výsledek na webu
<a href="https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1-1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1-1.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.36689/uhk/hed/2021-01-030" target="_blank" >10.36689/uhk/hed/2021-01-030</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The Use of PR Tools and Analysis of Their Effectiveness as Viewed by Managers of Czech Chemical Companies
Popis výsledku v původním jazyce
The paper presents the results of primary quantitative research aimed at determining the degree of use of various PR tools and evaluating their perceived effectiveness with the public. The respondents were managers of chemical industrial companies in the Czech Republic. It compares the use and perceived effectiveness of the monitored PR tools and identifies those that should be maintained, those that need to be developed and also those that should be restrained. This provides managers with a suitable guide for effective management of PR communication. The findings are supplemented by an analysis of differences in the use of monitored PR tools by the size of companies and differences in the perception of the effectiveness of the monitored PR tools according to different characteristics of respondents. It was confirmed that PR tools aimed at the public are used to a greater extent by larger companies (more than 250 employees) and respondents' views differ the most in the perceived effectiveness of press releases.
Název v anglickém jazyce
The Use of PR Tools and Analysis of Their Effectiveness as Viewed by Managers of Czech Chemical Companies
Popis výsledku anglicky
The paper presents the results of primary quantitative research aimed at determining the degree of use of various PR tools and evaluating their perceived effectiveness with the public. The respondents were managers of chemical industrial companies in the Czech Republic. It compares the use and perceived effectiveness of the monitored PR tools and identifies those that should be maintained, those that need to be developed and also those that should be restrained. This provides managers with a suitable guide for effective management of PR communication. The findings are supplemented by an analysis of differences in the use of monitored PR tools by the size of companies and differences in the perception of the effectiveness of the monitored PR tools according to different characteristics of respondents. It was confirmed that PR tools aimed at the public are used to a greater extent by larger companies (more than 250 employees) and respondents' views differ the most in the perceived effectiveness of press releases.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2021
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Hradec economic days, Vol. 11(1)
ISBN
978-80-7435-822-7
ISSN
2464-6059
e-ISSN
2464-6067
Počet stran výsledku
12
Strana od-do
297-308
Název nakladatele
Univerzita Hradec Králové
Místo vydání
Hradec Králové
Místo konání akce
Hradec Kralove
Datum konání akce
25. 3. 2021
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000670596900030