The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from  the perspective of the Czech public

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F20%3A39916519" target="_blank" >RIV/00216275:25310/20:39916519 - isvavai.cz</a>

Výsledek na webu

<a href="http://bm.vgtu.lt/index.php/verslas/2020/paper/viewFile/518/173" target="_blank" >http://bm.vgtu.lt/index.php/verslas/2020/paper/viewFile/518/173</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3846/bm.2020.518" target="_blank" >10.3846/bm.2020.518</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from  the perspective of the Czech public

Popis výsledku v původním jazyce

The article presents the results of primary quantitative research aiming to determine the extent to which PR tools are used by chemical companies towards the public (wide and local) in the Czech Republic. It was found that, in the opinion of the respondents, the natural publicity of the company through word of mouth and media information has the greatest influence on public opinion, while the influence of social networks has not been appreciated yet. An important contribution of the paper may be the identification of the extent of use of a complex set of PR tools in the areas of information publicity, events and corpo-rate social responsibility initiatives (CSR) recommended by literature to support business reputation among the public. Thus, it was possible to identify PR tools often used by companies, albeit not very ef-fective, and vice versa, those PR tools that are perceived to be effective, but not yet widely used in prac-tice. The application of research results will facilitate a better allocation of company resources among PR tools in order to more effectively meet the company’s PR objectives towards the public. The research was conducted through the electronic questioning method and involved 53 marketing and PR managers of chemical companies in the Czech Republic.

Název v anglickém jazyce

The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from  the perspective of the Czech public

Popis výsledku anglicky

The article presents the results of primary quantitative research aiming to determine the extent to which PR tools are used by chemical companies towards the public (wide and local) in the Czech Republic. It was found that, in the opinion of the respondents, the natural publicity of the company through word of mouth and media information has the greatest influence on public opinion, while the influence of social networks has not been appreciated yet. An important contribution of the paper may be the identification of the extent of use of a complex set of PR tools in the areas of information publicity, events and corpo-rate social responsibility initiatives (CSR) recommended by literature to support business reputation among the public. Thus, it was possible to identify PR tools often used by companies, albeit not very ef-fective, and vice versa, those PR tools that are perceived to be effective, but not yet widely used in prac-tice. The application of research results will facilitate a better allocation of company resources among PR tools in order to more effectively meet the company’s PR objectives towards the public. The research was conducted through the electronic questioning method and involved 53 marketing and PR managers of chemical companies in the Czech Republic.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Business and Management 2020

ISBN

978-609-476-231-4

ISSN

—

e-ISSN

2029-929X

Počet stran výsledku

9

Strana od-do

293-301

Název nakladatele

VGTU Publishing House Technika

Místo vydání

Vilnius

Místo konání akce

Vilnius

Datum konání akce

7. 5. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000717052500032