Irish on the walls: the branding of a language
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11240%2F20%3A10427272" target="_blank" >RIV/00216208:11240/20:10427272 - isvavai.cz</a>
Výsledek na webu
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=S9Go2rZjY7" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=S9Go2rZjY7</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18680/hss.2020.0028" target="_blank" >10.18680/hss.2020.0028</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Irish on the walls: the branding of a language
Popis výsledku v původním jazyce
By the time the belfast city council launched a new logo in 2007, rebranding belfast had become a central issue. the symbolic center of belfast, the city council building, presents itself as a post-modern and fully globalized space, neutralizing the memory of an area stigmatized by decades-long violence known as the troubles. like other cities with a traumatic past, such as berlin, belfast tries to promote itself as a modern and lively place, well aware of the importance of exploiting memory as a tourist attraction. the article examines the Irish language's resemantization in belfast, particularly in the Gaeltacht quarter area, during and after the troubles. based on a paper by Siun carden (2017), the article tries to connect the core of the author's observations to language's phatic function. the idea is that the contemporary branding of Irishness through the use of the Irish language on belfast's murals works as an effective mythomoteur, a concept comparable to the mythe projectif elaborated by bertrand (2019) in the case of Paris's rebranding.
Název v anglickém jazyce
Irish on the walls: the branding of a language
Popis výsledku anglicky
By the time the belfast city council launched a new logo in 2007, rebranding belfast had become a central issue. the symbolic center of belfast, the city council building, presents itself as a post-modern and fully globalized space, neutralizing the memory of an area stigmatized by decades-long violence known as the troubles. like other cities with a traumatic past, such as berlin, belfast tries to promote itself as a modern and lively place, well aware of the importance of exploiting memory as a tourist attraction. the article examines the Irish language's resemantization in belfast, particularly in the Gaeltacht quarter area, during and after the troubles. based on a paper by Siun carden (2017), the article tries to connect the core of the author's observations to language's phatic function. the idea is that the contemporary branding of Irishness through the use of the Irish language on belfast's murals works as an effective mythomoteur, a concept comparable to the mythe projectif elaborated by bertrand (2019) in the case of Paris's rebranding.
Klasifikace
Druh
J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
60301 - Philosophy, History and Philosophy of science and technology
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Punctum. International journal of semiotics
ISSN
2459-2943
e-ISSN
—
Svazek periodika
6
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
GR - Řecká republika
Počet stran výsledku
17
Strana od-do
189-205
Kód UT WoS článku
—
EID výsledku v databázi Scopus
2-s2.0-85102853133