Authentic cult: media representations of cultural consumption and legitimization of cultural hierarchies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11240%2F24%3A10470784" target="_blank" >RIV/00216208:11240/24:10470784 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=k5gFz3gqoL" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=k5gFz3gqoL</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1177/01634437231203880" target="_blank" >10.1177/01634437231203880</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Authentic cult: media representations of cultural consumption and legitimization of cultural hierarchies

Popis výsledku v původním jazyce

The article explores legitimization strategies related to cultural consumption in the Czech media space by comparing the representations of cultural products in influencer communication on social media and in legacy (print and online) media outlets. Departing from the theoretical debate on the intersection of cultural omnivorousness and the emergence of algorithmic culture, the article poses the question: what strategies do influencers on social media and journalists in legacy media outlets employ to present consumption of cultural products as legitimate, interesting, and cool? Based on qualitative content analysis of 10 Instagram profiles of prominent Czech influencers and culture sections of 10 Czech legacy media, it discusses two main discursive legitimization strategies: (1) the notion of authenticity, used by social media influencers and (2) the notion of cult, used by legacy media in two distinctive ways - as (a) legendary, part of the pop cultural canon and (b) new, contemporary, part of up-to-date cultural savviness.

Název v anglickém jazyce

Authentic cult: media representations of cultural consumption and legitimization of cultural hierarchies

Popis výsledku anglicky

The article explores legitimization strategies related to cultural consumption in the Czech media space by comparing the representations of cultural products in influencer communication on social media and in legacy (print and online) media outlets. Departing from the theoretical debate on the intersection of cultural omnivorousness and the emergence of algorithmic culture, the article poses the question: what strategies do influencers on social media and journalists in legacy media outlets employ to present consumption of cultural products as legitimate, interesting, and cool? Based on qualitative content analysis of 10 Instagram profiles of prominent Czech influencers and culture sections of 10 Czech legacy media, it discusses two main discursive legitimization strategies: (1) the notion of authenticity, used by social media influencers and (2) the notion of cult, used by legacy media in two distinctive ways - as (a) legendary, part of the pop cultural canon and (b) new, contemporary, part of up-to-date cultural savviness.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50401 - Sociology

Projekt

<a href="/cs/project/GA19-12372S" target="_blank" >GA19-12372S: Kulturní kapitál: legitimizační mechanismy a reprodukce kulturních hierarchií</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Media, Culture and Society

ISSN

0163-4437

e-ISSN

1460-3675

Svazek periodika

46

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

16

Strana od-do

518-533

Kód UT WoS článku

001091012300001

EID výsledku v databázi Scopus

2-s2.0-85174814009