Culinary tourism packages and regional brands in Czechia
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F13%3A10124215" target="_blank" >RIV/00216208:11310/13:10124215 - isvavai.cz</a>
Výsledek na webu
<a href="http://10.1080/14616688.2012.726268" target="_blank" >http://10.1080/14616688.2012.726268</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/14616688.2012.726268" target="_blank" >10.1080/14616688.2012.726268</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Culinary tourism packages and regional brands in Czechia
Popis výsledku v původním jazyce
The paper discusses the "Regional Brand" initiative as the regional quality certification with potential to build links with viable rural tourism products. This branding system is explained in the context of a multi-functional paradigm in the developmentof viable rural economies. A questionnaire survey of certified producers conducted for the first part of the research within this paper revealed mainly a strong awareness of the regional branding system, however, with underused further potential. In thesecond phase of the research, a qualitative study was conducted in the model region of Vysočina, Czechia and the results of semi-structured interviews with entrepreneurs in culinary tourism about their involvement in the creation of tourist packages andtheir cooperation with regional brands are analyzed. The conclusion stresses the need for a significantly more effective interconnecting body at the regional level with the capability of creating fertile links between rural tourism and r
Název v anglickém jazyce
Culinary tourism packages and regional brands in Czechia
Popis výsledku anglicky
The paper discusses the "Regional Brand" initiative as the regional quality certification with potential to build links with viable rural tourism products. This branding system is explained in the context of a multi-functional paradigm in the developmentof viable rural economies. A questionnaire survey of certified producers conducted for the first part of the research within this paper revealed mainly a strong awareness of the regional branding system, however, with underused further potential. In thesecond phase of the research, a qualitative study was conducted in the model region of Vysočina, Czechia and the results of semi-structured interviews with entrepreneurs in culinary tourism about their involvement in the creation of tourist packages andtheir cooperation with regional brands are analyzed. The conclusion stresses the need for a significantly more effective interconnecting body at the regional level with the capability of creating fertile links between rural tourism and r
Klasifikace
Druh
J<sub>x</sub> - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
CEP obor
DE - Zemský magnetismus, geodesie, geografie
OECD FORD obor
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Návaznosti výsledku
Projekt
<a href="/cs/project/GAP404%2F12%2F0470" target="_blank" >GAP404/12/0470: Geografie alternativních potravinových sítí a udržitelné spotřeby</a><br>
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2013
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Tourism Geographies
ISSN
1461-6688
e-ISSN
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Svazek periodika
15
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
US - Spojené státy americké
Počet stran výsledku
21
Strana od-do
177-197
Kód UT WoS článku
000318735600001
EID výsledku v databázi Scopus
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