Building fertile links with regional brands: The case of Czech regional products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F13%3A10139535" target="_blank" >RIV/00216208:11310/13:10139535 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Building fertile links with regional brands: The case of Czech regional products

Popis výsledku v původním jazyce

This paper introduces the Regional Brand initiative of the Czech Association of Regional Brands (ARB) and its potential to create links within the viable rural tourism products. The first part introduces the context of the current focus on the diversification of rural economies, the need for bottom-up approaches and alternative rural development, all of which are clearly present in the idea of regional branding and similar schemes. These are described in the second section, of course with a stress on their development in Czechia. The following sections reveal the main aims of the paper and the methodology of the research conducted. The key part of the paper follows, with the main results of the survey as seen both from the producers' and the coordinator's view. The concluding part of the paper summarizes the main obstacles and problems and calls for stronger intervention, clear strategy and overall changes in the entrepreneurial environment.

Název v anglickém jazyce

Building fertile links with regional brands: The case of Czech regional products

Popis výsledku anglicky

This paper introduces the Regional Brand initiative of the Czech Association of Regional Brands (ARB) and its potential to create links within the viable rural tourism products. The first part introduces the context of the current focus on the diversification of rural economies, the need for bottom-up approaches and alternative rural development, all of which are clearly present in the idea of regional branding and similar schemes. These are described in the second section, of course with a stress on their development in Czechia. The following sections reveal the main aims of the paper and the methodology of the research conducted. The key part of the paper follows, with the main results of the survey as seen both from the producers' and the coordinator's view. The concluding part of the paper summarizes the main obstacles and problems and calls for stronger intervention, clear strategy and overall changes in the entrepreneurial environment.

Druh

C - Kapitola v odborné knize

CEP obor

DE - Zemský magnetismus, geodesie, geografie

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Fertile Links? Connections between tourism activities, socioeconomic contexts and local development in European rural areas

ISBN

978-88-6655-388-5

Počet stran výsledku

21

Strana od-do

215-235

Počet stran knihy

248

Název nakladatele

Firenze University Press

Místo vydání

Florencie

Kód UT WoS kapitoly

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