"Tell me where you shop, and I will tell you who you are": Czech shopper profiles according to traditional, large-scale and alternative retail options

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F18%3A10380185" target="_blank" >RIV/00216208:11310/18:10380185 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.geonika.cz/EN/research/ENMGRClanky/2018_03_SPILKOVÁ.pdf" target="_blank" >http://www.geonika.cz/EN/research/ENMGRClanky/2018_03_SPILKOVÁ.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/mgr-2018-0015" target="_blank" >10.2478/mgr-2018-0015</a>

Jazyk výsledku

angličtina

Název v původním jazyce

"Tell me where you shop, and I will tell you who you are": Czech shopper profiles according to traditional, large-scale and alternative retail options

Popis výsledku v původním jazyce

Traditional, &apos;post-traditional&apos; large-scale, and &apos;alternative&apos; food shopping options are used in this paper to address the following questions: Who are the customers of these different retail formats? Is it possible to discern certain types of shopper according to retail formats? Do alternative food networks attract significantly different consumers than traditional forms and large-scale outlets? Relatively unique data collected in an omnibus survey by The Centre for Independent Public Opinion Research during 2014, 2015 and 2017 (n = 3,168) are used in this analysis. The consumption habits and preferences of a representative sample of the Czech population were subject to investigation. Results are presented mainly by descriptive statistics and the testing of hypotheses on the similarity or difference of given shopper populations by contingency analysis (associations between characteristics use contingency coefficients). A profile of shoppers according to food provisioning options is presented, and demographic, socio-economic and geographic factors influencing current trends in the shopping behaviours of Czech consumers are analysed. Significant differences between the customers of diverse retail formats and alternative possibilities to acquire food are among the most important distinguishing factors characterising Czech shoppers today.

Název v anglickém jazyce

"Tell me where you shop, and I will tell you who you are": Czech shopper profiles according to traditional, large-scale and alternative retail options

Popis výsledku anglicky

Traditional, &apos;post-traditional&apos; large-scale, and &apos;alternative&apos; food shopping options are used in this paper to address the following questions: Who are the customers of these different retail formats? Is it possible to discern certain types of shopper according to retail formats? Do alternative food networks attract significantly different consumers than traditional forms and large-scale outlets? Relatively unique data collected in an omnibus survey by The Centre for Independent Public Opinion Research during 2014, 2015 and 2017 (n = 3,168) are used in this analysis. The consumption habits and preferences of a representative sample of the Czech population were subject to investigation. Results are presented mainly by descriptive statistics and the testing of hypotheses on the similarity or difference of given shopper populations by contingency analysis (associations between characteristics use contingency coefficients). A profile of shoppers according to food provisioning options is presented, and demographic, socio-economic and geographic factors influencing current trends in the shopping behaviours of Czech consumers are analysed. Significant differences between the customers of diverse retail formats and alternative possibilities to acquire food are among the most important distinguishing factors characterising Czech shoppers today.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50701 - Cultural and economic geography

Projekt

<a href="/cs/project/GA17-03796S" target="_blank" >GA17-03796S: Potraviny a město: Geografie městského zemědělství v českém kontextu</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Moravian Geographical Reports

ISSN

1210-8812

e-ISSN

—

Svazek periodika

26

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

13

Strana od-do

186-198

Kód UT WoS článku

000447675100004

EID výsledku v databázi Scopus

2-s2.0-85055514895