Exploring consumer sentiments and opinions in wine E-commerce: A cross-country comparative study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F26%3A5SDEQRLS" target="_blank" >RIV/00216208:11320/26:5SDEQRLS - isvavai.cz</a>

Výsledek na webu

<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205001006&doi=10.1016%2fj.jretconser.2024.104097&partnerID=40&md5=3f92dffc7a0be948504e179a9c501a45" target="_blank" >https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205001006&doi=10.1016%2fj.jretconser.2024.104097&partnerID=40&md5=3f92dffc7a0be948504e179a9c501a45</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.jretconser.2024.104097" target="_blank" >10.1016/j.jretconser.2024.104097</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Exploring consumer sentiments and opinions in wine E-commerce: A cross-country comparative study

Popis výsledku v původním jazyce

Wine e-commerce has witnessed a substantial surge in popularity over the past decade, with China, the United Kingdom, and the United States emerging as pivotal players in the global wine market. E-commerce, crucial for the food sector especially post-COVID-19, influences consumer choices through reviews and feedback, significantly affecting consumer engagement, satisfaction, trust, and purchase intentions. Despite extensive research on consumer behavior, there's a gap in understanding post-purchase satisfaction, especially within wine e-commerce. This study aims to address this by examining wine consumer feedback on leading wine e-commerce platforms in three prominent markets: China, the UK, and the US. It aims to help online wine sellers in developing targeted marketing strategies to enhance consumer satisfaction and sales in each unique wine market. Through text mining, the study reveals market-specific differences in consumers' sentiments, preferences, and aversions arising from their online wine shopping experiences, providing a detailed guide for wine producers and e-commerce platforms to optimize their products and online services. © 2024 The Authors

Název v anglickém jazyce

Exploring consumer sentiments and opinions in wine E-commerce: A cross-country comparative study

Popis výsledku anglicky

Wine e-commerce has witnessed a substantial surge in popularity over the past decade, with China, the United Kingdom, and the United States emerging as pivotal players in the global wine market. E-commerce, crucial for the food sector especially post-COVID-19, influences consumer choices through reviews and feedback, significantly affecting consumer engagement, satisfaction, trust, and purchase intentions. Despite extensive research on consumer behavior, there's a gap in understanding post-purchase satisfaction, especially within wine e-commerce. This study aims to address this by examining wine consumer feedback on leading wine e-commerce platforms in three prominent markets: China, the UK, and the US. It aims to help online wine sellers in developing targeted marketing strategies to enhance consumer satisfaction and sales in each unique wine market. Through text mining, the study reveals market-specific differences in consumers' sentiments, preferences, and aversions arising from their online wine shopping experiences, providing a detailed guide for wine producers and e-commerce platforms to optimize their products and online services. © 2024 The Authors

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Projekt

—

Návaznosti

—

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Retailing and Consumer Services

ISSN

0969-6989

e-ISSN

—

Svazek periodika

82

Číslo periodika v rámci svazku

2025

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

25

Strana od-do

104097

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85205001006