Management and Marketing of Educational Institutions

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11410%2F18%3A10383229" target="_blank" >RIV/00216208:11410/18:10383229 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Management and Marketing of Educational Institutions

Popis výsledku v původním jazyce

ublications deals with the issue of the management of educational institutions in terms of qualified management, using strategic and marketing management in particular as support for good managerial practice and ensuring the competitiveness and sustainability of the educational institution. The issue of the management of the educational institution is also embedded in a wider context, it deals with the strategic starting points in terms of educational policy and the situation on the labor market and the related educational needs. The publication aims to be a guide to the insight into the interdependence of marketing and management applied for the successful management of an educational institution, developing a marketing mix including an educational product and its promotion in the marketplace, respecting quality assessment approaches throughout the entire range of activities of the educational institution.

Název v anglickém jazyce

Management and Marketing of Educational Institutions

Popis výsledku anglicky

ublications deals with the issue of the management of educational institutions in terms of qualified management, using strategic and marketing management in particular as support for good managerial practice and ensuring the competitiveness and sustainability of the educational institution. The issue of the management of the educational institution is also embedded in a wider context, it deals with the strategic starting points in terms of educational policy and the situation on the labor market and the related educational needs. The publication aims to be a guide to the insight into the interdependence of marketing and management applied for the successful management of an educational institution, developing a marketing mix including an educational product and its promotion in the marketplace, respecting quality assessment approaches throughout the entire range of activities of the educational institution.

Druh

B - Odborná kniha

CEP obor

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OECD FORD obor

50301 - Education, general; including training, pedagogy, didactics [and education systems]

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-3-945862-24-7

Počet stran knihy

81

Název nakladatele

Ste-Con

Místo vydání

Karlsruhe

Kód UT WoS knihy

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