Competition and customer loyalty of fitness centres in the Prague region compared to the Prague-West area

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11510%2F15%3A10297777" target="_blank" >RIV/00216208:11510/15:10297777 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.fsps.muni.cz/studiasportiva/dokument/Studia_sportiva_2015_9_1.pdf" target="_blank" >http://www.fsps.muni.cz/studiasportiva/dokument/Studia_sportiva_2015_9_1.pdf</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Competition and customer loyalty of fitness centres in the Prague region compared to the Prague-West area

Popis výsledku v původním jazyce

This paper presents the results of research on the competition and customer loyalty of fitness centres in Prague and in the Prague-West region. A questionnaire for fitness and wellness centre customers and a structured interview with management of selected fitness centres in the sample have been used. Four fitness and wellness centres, which are part of global or Czech chains, have been selected for the sample in the Prague region according to pre-defined criteria. In the second phase, an available sample of clients was selected for questioning in each of the researched facilities. The sample comprised 805 respondents in total. Five fitness centres were selected for the sample in the Prague-West region according to pre-defined criteria. The respondentsample from these fitness centres was selected using partly biased selection and deliberate selection. The selective sample consisted of 483 respondents. The results were sorted according to Porter analysis of level of competition and the

Název v anglickém jazyce

Competition and customer loyalty of fitness centres in the Prague region compared to the Prague-West area

Popis výsledku anglicky

This paper presents the results of research on the competition and customer loyalty of fitness centres in Prague and in the Prague-West region. A questionnaire for fitness and wellness centre customers and a structured interview with management of selected fitness centres in the sample have been used. Four fitness and wellness centres, which are part of global or Czech chains, have been selected for the sample in the Prague region according to pre-defined criteria. In the second phase, an available sample of clients was selected for questioning in each of the researched facilities. The sample comprised 805 respondents in total. Five fitness centres were selected for the sample in the Prague-West region according to pre-defined criteria. The respondentsample from these fitness centres was selected using partly biased selection and deliberate selection. The selective sample consisted of 483 respondents. The results were sorted according to Porter analysis of level of competition and the

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Studia Sportiva

ISSN

1802-7679

e-ISSN

—

Svazek periodika

9

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

7

Strana od-do

144-150

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—