Less is more: information overload in the labelling of fish and aquaculture products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11640%2F23%3A00572028" target="_blank" >RIV/00216208:11640/23:00572028 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1016/j.foodpol.2023.102435" target="_blank" >https://doi.org/10.1016/j.foodpol.2023.102435</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.foodpol.2023.102435" target="_blank" >10.1016/j.foodpol.2023.102435</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Less is more: information overload in the labelling of fish and aquaculture products

Popis výsledku v původním jazyce

Food labels have been used extensively for informing consumers to make more rational and safer decisions. However, this carries the risk of confusing consumers with multiple claims which may distract from key information such as the country of origin of the product. To inform the European legislation, we have tested labels on fish and aquaculture products in three separate experiments, across several European Member States. The main results showed that mandatory information is better recalled than voluntary information. In addition, consumers perceive, and process differently labels for farmed and caught fish, relying more on quality claims for the former. Nonetheless, in both cases, while they value visual information, they are likely to be confused by voluntary claims including flags. Finally, when additional claims are added step by step, they lead to a decrease in accuracy of recall and comprehension. In sum, less is better, because too much information on food labels lead to cognitive overload and consumer confusion.

Název v anglickém jazyce

Less is more: information overload in the labelling of fish and aquaculture products

Popis výsledku anglicky

Food labels have been used extensively for informing consumers to make more rational and safer decisions. However, this carries the risk of confusing consumers with multiple claims which may distract from key information such as the country of origin of the product. To inform the European legislation, we have tested labels on fish and aquaculture products in three separate experiments, across several European Member States. The main results showed that mandatory information is better recalled than voluntary information. In addition, consumers perceive, and process differently labels for farmed and caught fish, relying more on quality claims for the former. Nonetheless, in both cases, while they value visual information, they are likely to be confused by voluntary claims including flags. Finally, when additional claims are added step by step, they lead to a decrease in accuracy of recall and comprehension. In sum, less is better, because too much information on food labels lead to cognitive overload and consumer confusion.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Food Policy

ISSN

0306-9192

e-ISSN

1873-5657

Svazek periodika

116

Číslo periodika v rámci svazku

April

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

17

Strana od-do

102435

Kód UT WoS článku

000971095200001

EID výsledku v databázi Scopus

2-s2.0-85151300690