What motivates Czech consumers to buy organic food?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11690%2F12%3A10133187" target="_blank" >RIV/00216208:11690/12:10133187 - isvavai.cz</a>

Výsledek na webu

<a href="http://sreview.soc.cas.cz/uploads/836e9ea2e152e317fb65c6928fa66dc4da65e5fb_709-736.pdf" target="_blank" >http://sreview.soc.cas.cz/uploads/836e9ea2e152e317fb65c6928fa66dc4da65e5fb_709-736.pdf</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

What motivates Czech consumers to buy organic food?

Popis výsledku v původním jazyce

The objective of this paper is twofold. Firstly, we aim at analyzing the factors that affect the intention of Czech consumers to purchase organic food, using the theory of planned behavior (TPB). Secondly, we employ an extended TPB model which introducesdescriptive norms as an additional factor of behavioral intention. This study exploits data from a consumer survey of a sample of the Czech general adult population (N=252) conducted in 2010. Structural equation modeling with ML estimator is used to estimate model parameters. The empirical model derived from TPB explains 44% of variability in intention to purchase organic food. Descriptive norms are empirically distinct from injunctive norms and their inclusion in the model increases the explained variance of intention by an additional 5 percentage points. Attitudes and norms are strongest predictors of the intention to purchase organic food, while perceived behavioral control only has a weak effect.

Název v anglickém jazyce

What motivates Czech consumers to buy organic food?

Popis výsledku anglicky

The objective of this paper is twofold. Firstly, we aim at analyzing the factors that affect the intention of Czech consumers to purchase organic food, using the theory of planned behavior (TPB). Secondly, we employ an extended TPB model which introducesdescriptive norms as an additional factor of behavioral intention. This study exploits data from a consumer survey of a sample of the Czech general adult population (N=252) conducted in 2010. Structural equation modeling with ML estimator is used to estimate model parameters. The empirical model derived from TPB explains 44% of variability in intention to purchase organic food. Descriptive norms are empirically distinct from injunctive norms and their inclusion in the model increases the explained variance of intention by an additional 5 percentage points. Attitudes and norms are strongest predictors of the intention to purchase organic food, while perceived behavioral control only has a weak effect.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AO - Sociologie, demografie

OECD FORD obor

—

Projekt

<a href="/cs/project/GA403%2F08%2F1694" target="_blank" >GA403/08/1694: Aplikace modelu environmentálně signifikantního jednání v České Republice</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Sociologický časopis

ISSN

0038-0288

e-ISSN

—

Svazek periodika

48

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

28

Strana od-do

709-736

Kód UT WoS článku

000307623100006

EID výsledku v databázi Scopus

—