Buy green, gain prestige and social status

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11690%2F20%3A10414232" target="_blank" >RIV/00216208:11690/20:10414232 - isvavai.cz</a>

Výsledek na webu

<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=t0yhatKFr0" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=t0yhatKFr0</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.jenvp.2020.101416" target="_blank" >10.1016/j.jenvp.2020.101416</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Buy green, gain prestige and social status

Popis výsledku v původním jazyce

Some recent studies have argued that green consumption increases the social status of consumers and thus the desire for social status may serve as one of the motivating forces behind green consumption. Thus, the elevated cost of green products is assumed to be a key condition for green consumption increasing social status. In this study we test an alternative hypothesis: that the perceived prosociality of green consumption, rather than its costliness, increases the social status of those who consume green products. We conducted a series of three experiments (total N = 1,223) in which we independently manipulated the green profile and the price of products. Our experiments showed that green consumption increases the social status of consumers independent of the price of green products and that the positive effect on social status is partially mediated by the perceived prosociality of green consumers.

Název v anglickém jazyce

Buy green, gain prestige and social status

Popis výsledku anglicky

Some recent studies have argued that green consumption increases the social status of consumers and thus the desire for social status may serve as one of the motivating forces behind green consumption. Thus, the elevated cost of green products is assumed to be a key condition for green consumption increasing social status. In this study we test an alternative hypothesis: that the perceived prosociality of green consumption, rather than its costliness, increases the social status of those who consume green products. We conducted a series of three experiments (total N = 1,223) in which we independently manipulated the green profile and the price of products. Our experiments showed that green consumption increases the social status of consumers independent of the price of green products and that the positive effect on social status is partially mediated by the perceived prosociality of green consumers.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50101 - Psychology (including human - machine relations)

Projekt

<a href="/cs/project/GA16-25440S" target="_blank" >GA16-25440S: Skloubení Campbellovy teorie postojů a efektu morální licence v oblasti ochrany životního prostředí: Theoretický návrh a empirický test</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Environmental Psychology

ISSN

0272-4944

e-ISSN

—

Svazek periodika

69

Číslo periodika v rámci svazku

June 2020

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

12

Strana od-do

101416

Kód UT WoS článku

000540176100002

EID výsledku v databázi Scopus

2-s2.0-85082694114