The Five Year Plan on Display: Czechoslovakian Film Advertising

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Five Year Plan on Display: Czechoslovakian Film Advertising

Popis výsledku v původním jazyce

Socialist consumer culture in Czechoslovakia began to develop at the end of the 1950s and in the early 1960s in the context of political liberalization. The study analyses this early phase, the phase of alignment of the socialist practice of advertising, and explains it as foregrounding for the entire socialist period from 1948 to 1989. As proved in the study, this period established the basic models of organization and several practices typical of socialist advertising in the coming years; it allowed specialization in certain sectors of short film production, mainly to distinguish popular-scientific and educational film from advertising; it also created a space for the experimental practice of authors of the later visually attractive genre features of the 1960s, which were mainly musicals.

Název v anglickém jazyce

The Five Year Plan on Display: Czechoslovakian Film Advertising

Popis výsledku anglicky

Socialist consumer culture in Czechoslovakia began to develop at the end of the 1950s and in the early 1960s in the context of political liberalization. The study analyses this early phase, the phase of alignment of the socialist practice of advertising, and explains it as foregrounding for the entire socialist period from 1948 to 1989. As proved in the study, this period established the basic models of organization and several practices typical of socialist advertising in the coming years; it allowed specialization in certain sectors of short film production, mainly to distinguish popular-scientific and educational film from advertising; it also created a space for the experimental practice of authors of the later visually attractive genre features of the 1960s, which were mainly musicals.

Druh

C - Kapitola v odborné knize

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Films That Sell: Moving Pictures and Advertising

ISBN

9781844578917

Počet stran výsledku

18

Strana od-do

145-162

Počet stran knihy

324

Název nakladatele

British Film Institute

Místo vydání

London

Kód UT WoS kapitoly

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