The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F16%3A00093091" target="_blank" >RIV/00216224:14210/16:00093091 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts

Popis výsledku v původním jazyce

Using the method of conceptual discourse analysis in English and French parallel texts, the aim of the presentation is to identify and functionally explain the effects that the use of figurative language and imagery in different language versions of the same discourse has on creating of the overall image of a destination presented to the reader. Based on the results, the presentation attempts at formulating, comparing and contrasting the principal tendencies in shaping the message in anglophone and francophone destination advertising.

Název v anglickém jazyce

The Effects of Figurative Language and Imagery on Creating a Culturally Distinct Image of a Destination : Conceptual Discourse Analysis of English and French Parallel Texts

Popis výsledku anglicky

Using the method of conceptual discourse analysis in English and French parallel texts, the aim of the presentation is to identify and functionally explain the effects that the use of figurative language and imagery in different language versions of the same discourse has on creating of the overall image of a destination presented to the reader. Based on the results, the presentation attempts at formulating, comparing and contrasting the principal tendencies in shaping the message in anglophone and francophone destination advertising.

Druh

O - Ostatní výsledky

CEP obor

AI - Jazykověda

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů