Persuasion across times, domains and modalities. Theoretical considerations and emerging themes

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F18%3A00103864" target="_blank" >RIV/00216224:14210/18:00103864 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1075/dapsac.79.01pel" target="_blank" >http://dx.doi.org/10.1075/dapsac.79.01pel</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1075/dapsac.79.01pel" target="_blank" >10.1075/dapsac.79.01pel</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Persuasion across times, domains and modalities. Theoretical considerations and emerging themes

Popis výsledku v původním jazyce

In this chapter, we present persuasion as a social and cognitive phenomenon that at the same time can be seen as a liberal process realized and achieved by a number of semiotic modes in the realm of public discourse. The novelty of our persuasion framework lies in the transdisciplinary approach that blends crucial theories and frameworks from three domains. To be more specific, for the purpose of our research we blend the management of tenor and field (from the domain of pragmatics) with the strategies of ethos and pathos (from the domain of rhetorics) and with the viewpoint strategy of the persuader (from the domain of cognitive linguistics). We conclude that persuasion is very flexible as far as semiotic modes are concerned. In order to disguise the persuasive function, persuasive texts in public discourse have a tendency to be more persuadee-oriented, to accentuate the persuadee's role in the decision-making process, and thus to make the public communication more interactive.

Název v anglickém jazyce

Persuasion across times, domains and modalities. Theoretical considerations and emerging themes

Popis výsledku anglicky

In this chapter, we present persuasion as a social and cognitive phenomenon that at the same time can be seen as a liberal process realized and achieved by a number of semiotic modes in the realm of public discourse. The novelty of our persuasion framework lies in the transdisciplinary approach that blends crucial theories and frameworks from three domains. To be more specific, for the purpose of our research we blend the management of tenor and field (from the domain of pragmatics) with the strategies of ethos and pathos (from the domain of rhetorics) and with the viewpoint strategy of the persuader (from the domain of cognitive linguistics). We conclude that persuasion is very flexible as far as semiotic modes are concerned. In order to disguise the persuasive function, persuasive texts in public discourse have a tendency to be more persuadee-oriented, to accentuate the persuadee's role in the decision-making process, and thus to make the public communication more interactive.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

60203 - Linguistics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Persuasion in public discourse : Cognitive and functional perspectives

ISBN

9789027201386

Počet stran výsledku

18

Strana od-do

1-17

Počet stran knihy

334

Název nakladatele

John Benjamins Publishing Company

Místo vydání

Amsterdam

Kód UT WoS kapitoly

—