“I am bloody amazing and so are you!” : The (im)politeness of self-praise in the Instagram posts of fashion and lifestyle influencers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F22%3A00124857" target="_blank" >RIV/00216224:14210/22:00124857 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1007/978-3-030-99217-0_4" target="_blank" >http://dx.doi.org/10.1007/978-3-030-99217-0_4</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-99217-0_4" target="_blank" >10.1007/978-3-030-99217-0_4</a>

Jazyk výsledku

angličtina

Název v původním jazyce

“I am bloody amazing and so are you!” : The (im)politeness of self-praise in the Instagram posts of fashion and lifestyle influencers

Popis výsledku v původním jazyce

Recent studies of self-praise in CMC (Dayter, 2016; Matley, 2018; Dayter, 2019) indicate that, in contrast to conversational norms of face-to-face interaction, self-praise is a frequent and well-rooted practice online. The present study aims to contribute to this burgeoning field of research by examining the (im)politeness of self-praise in Instagram posts of fashion and lifestyle influencers. Since their popularity is contingent on being liked by others, influencers are highly cautious of their positive face (Brown &amp; Levinson, 1987), and their self-presentation thus represents a potentially rich source of data. 1,000 posts shared by five British influencers were coded for the presence of self-praise, positive politeness and mitigation strategies. The analysis showed that influencers recognize the face-threatening nature of self-praise – as such behaviour could drive less devoted followers away – and employ a variety of strategies oriented toward saving their own and their followers’ positive face. Influencers convey self-praise primarily indirectly or with modification, obstructing the image of a narcissist and ego-centric user which the accompanying photo might paint. The analysis also identified cases of self-praise bald on record which, however, functions as an attention-getter transforming the illocutionary force of the utterance, e.g. ‘I’m bloody amazing and so are you’ being used to raise the awareness of the lack of access to sanitary products for women around the world.

Název v anglickém jazyce

“I am bloody amazing and so are you!” : The (im)politeness of self-praise in the Instagram posts of fashion and lifestyle influencers

Popis výsledku anglicky

Recent studies of self-praise in CMC (Dayter, 2016; Matley, 2018; Dayter, 2019) indicate that, in contrast to conversational norms of face-to-face interaction, self-praise is a frequent and well-rooted practice online. The present study aims to contribute to this burgeoning field of research by examining the (im)politeness of self-praise in Instagram posts of fashion and lifestyle influencers. Since their popularity is contingent on being liked by others, influencers are highly cautious of their positive face (Brown &amp; Levinson, 1987), and their self-presentation thus represents a potentially rich source of data. 1,000 posts shared by five British influencers were coded for the presence of self-praise, positive politeness and mitigation strategies. The analysis showed that influencers recognize the face-threatening nature of self-praise – as such behaviour could drive less devoted followers away – and employ a variety of strategies oriented toward saving their own and their followers’ positive face. Influencers convey self-praise primarily indirectly or with modification, obstructing the image of a narcissist and ego-centric user which the accompanying photo might paint. The analysis also identified cases of self-praise bald on record which, however, functions as an attention-getter transforming the illocutionary force of the utterance, e.g. ‘I’m bloody amazing and so are you’ being used to raise the awareness of the lack of access to sanitary products for women around the world.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

60203 - Linguistics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Self-Praise Across Cultures and Contexts

ISBN

9783030992163

Počet stran výsledku

24

Strana od-do

61-84

Počet stran knihy

384

Název nakladatele

Springer

Místo vydání

Cham

Kód UT WoS kapitoly

—