Tržní orientace u hi-tech firem

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F07%3A00020866" target="_blank" >RIV/00216224:14220/07:00020866 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/00216305:26510/07:PU72752

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Tržní orientace u hi-tech firem

Popis výsledku v původním jazyce

The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about marketorientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project iscalled Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. Thelast part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.

Název v anglickém jazyce

MARKET ORIENTATION IN HI-TECH FIRMS

Popis výsledku anglicky

The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about marketorientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project iscalled Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. Thelast part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Výzkum implementace tržní orientace u hi-tech firem</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology

ISBN

978-80-214-3482-0

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

230

Název nakladatele

Brno University of Technology

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

12. 9. 2007

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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