The Method of Measuring Market Orientation

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F07%3A00020860" target="_blank" >RIV/00216224:14220/07:00020860 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Method of Measuring Market Orientation

Popis výsledku v původním jazyce

The paper is focused on the method of measuring market orientation. Market orientation is very important and topical, because of its influence on the company results. The first part of this paper describes the factors, which influence market orientation.The factors are from the external and internal environment and also from business branches of companies. The second part of the paper proposes the new methods of measuring of market orientation. The detailed information about all items of the factors isincluded in this part of the chapter. The third part of this paper verifies the validity of new methods of measuring market orientation. Cronbach alfa was used for validation of the method. We plan to use the most important principles of the method forour recent research project Research on implementation on market orientation in Hi-Tech Firms. The research project is supported by Grant Agency of the Czech Republic (GA 402/07/1493).

Název v anglickém jazyce

The Method of Measuring Market Orientation

Popis výsledku anglicky

The paper is focused on the method of measuring market orientation. Market orientation is very important and topical, because of its influence on the company results. The first part of this paper describes the factors, which influence market orientation.The factors are from the external and internal environment and also from business branches of companies. The second part of the paper proposes the new methods of measuring of market orientation. The detailed information about all items of the factors isincluded in this part of the chapter. The third part of this paper verifies the validity of new methods of measuring market orientation. Cronbach alfa was used for validation of the method. We plan to use the most important principles of the method forour recent research project Research on implementation on market orientation in Hi-Tech Firms. The research project is supported by Grant Agency of the Czech Republic (GA 402/07/1493).

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Výzkum implementace tržní orientace u hi-tech firem</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics bulletin

ISSN

1545-2921

e-ISSN

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Svazek periodika

Vol. 28

Číslo periodika v rámci svazku

33

Stát vydavatele periodika

IT - Italská republika

Počet stran výsledku

18

Strana od-do

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Kód UT WoS článku

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EID výsledku v databázi Scopus

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