Marketing Communication of Small and Medium Enterprises

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F07%3A00032996" target="_blank" >RIV/00216224:14220/07:00032996 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Communication of Small and Medium Enterprises

Popis výsledku v původním jazyce

This paper deals with the analysis of marketing communication of Czech small and medium companies. The goal is to know which various kinds of marketing communication are used by small and medium companies. The data were gained by the help of primary research. The method of research was a short questionnaire. The questionnaire consisted of questions for easier processing. Companies from all regions in the Czech divided according to industrial sectors and also according to Czech regions and were comparedtogether. The questionnaire is part of pilot research and will help us as the first groundwork for monitoring of the current situation in this field.

Název v anglickém jazyce

Marketing Communication of Small and Medium Enterprises

Popis výsledku anglicky

This paper deals with the analysis of marketing communication of Czech small and medium companies. The goal is to know which various kinds of marketing communication are used by small and medium companies. The data were gained by the help of primary research. The method of research was a short questionnaire. The questionnaire consisted of questions for easier processing. Companies from all regions in the Czech divided according to industrial sectors and also according to Czech regions and were comparedtogether. The questionnaire is part of pilot research and will help us as the first groundwork for monitoring of the current situation in this field.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2007

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Economic Theory and Practice Today and Tomorrow II

ISBN

978-80-8083-203-2

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

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Název nakladatele

Univerzita Mateja Bela v Banskej Bystrici

Místo vydání

Zvolen

Místo konání akce

Banska Bystrica

Datum konání akce

15. 2. 2007

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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